Pretty Jane

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Pretty Jane is a Detroit-born, Nashville-based indie rock/pop trio comprised of Trevor Dalrymple (vocals), Luca DiVergilio (bass), and Ethan Strain (lead guitar), who met after dating the same set of twins. They are known for their intimate and energetic music, which has garnered them over ten million streams and a large online following. Their sound is often described as a blend of alternative and indie with pop appeal, creating music that explores themes of intimacy, connection, and the complexities of relationships earning them the moniker 'music that feels like kissing your friends'.


Just Jim

Just Jim is a multidisciplinary creative living in Austin, Texas. Known locally as a club DJ, he has carved out a reputation as a tastemaker behind the decks. He has an instinct for connecting with the crowd, and is beloved for his ability to communicate with music. His sets are as genre-defying as they are expansive, which provides the source code for his unique style of production. Although labeled as "house music," elements of Hip Hop, R&B, jazz, experimental, and world music are seamlessly incorporated to make for a rich sound full of hidden gems.


Victor Jones

Victor Jones has taken off tremendously in the past year and change, hitting a over million streams on spotify in 2025 alone, with success on tracks such as Mother Teresa and I Get Hurt boosted by strong short form social media campaigns. Victor comes from a background of comedy and theater as much as music, and it shows through even (especially?) in his darkest songs.

Victor plays with a modular backing band consisting of 1-2 people and carefully arranged backing tracks. His shows are high energy, danceable, and chantable. He prides himself on having, at least in the past year, made people cry at every show, and alternately, made them dance.


buffalo_farm was born from a nightmare, and forged into a dream.

Night after night, he was haunted by the same nightmare. In his sleep, he found himself locked in a cage on a Buffalo Farm, forced to watch as his loved ones were brutally fed to Bison. The nightmare repeated endlessly, each time more vivid than the last. Not knowing whether his nightmares were dreams or reality, The Buffalo Farm Killer was born upon his murder of the buffalo farmer with a pitchfork, and his timely escape.

The story gives rise to buffalo_farm, a trap-metal entity that thrives in the chaos between rap and metal. His sound is raw and violent yet hypnotic, equal parts aggression and catharsis, pulling listeners into the same nightmare that birthed him. But what makes him truly unique is the contrast beneath the rage, his voice often soars in an angelic, almost ethereal way, creating a haunting beauty against the backdrop of brutality. Every track is an echo of blood-soaked visions, and every show a demonstration of the horrors he’s lived.

Will you join the journey of the Buffalo Farm Killer?


Radium Dolls

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Radium Dolls are a four-piece powerhouse from Brisbane/Meanjin, known for explosive live shows, razor-sharp lyricism, and a swaggering sound packed with punch, confidence, and grit. Blending ferocity, humour, and introspection, they’ve carved out a distinct place in Australia’s modern rock landscape—raw, fearless, and unapologetically their own.
Their debut album Legal Speed dropped in March 2024, earning national airplay, critical acclaim, and a QLD Album of the Year nomination. Singles like ‘CIA’, ‘Wandering Eye’, and ‘NAA’ quickly became fan favourites, launching a packed East Coast tour capped off with a sold-out hometown show at Brisbane’s iconic venue, The Zoo. They followed it up with the Man Scout single tour in November—further fuelling their reputation for unmissable, high-octane performances.
Now, fresh off their biggest run yet, the Scorching Heat headline tour saw them sell out all shows and play to their largest crowds to date. With new music on the horizon and international ambitions in sight, Radium Dolls are charging into their next chapter—poised to push Australian rock into bold new territory.


Sofish

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Sofish is one of the most promising new voices in Mexico’s alternative pop scene. A singer, songwriter, and creative director from Guadalajara, she blends French house, Latin pop, and alternative R&B into a bold, global sound that is both elegant and visceral.

Her single Me Caigo went viral on TikTok in France and Latin America, earning placements on Spotify’s Fresh Finds Global, Fresh Finds Latin, Mixto, and Novedades Viernes, as well as the cover of OYE POP and Mixto. The track also drew international media attention, with Remezcla calling it “iconic… fresh and elegant… diva alert.”

Sofish is preparing to release her first album in early 2026, supported by upcoming singles like Flashbacks (a track with strong sync potential). She is a Latin Grammy Cultural Foundation and Berklee College of Music scholar, and has performed at major stages such as Tecate Emblema, Wine Colors, and Lunario (Auditorio Nacional).

With her ambitious storytelling and high-end visual artistry, Sofish is ready to bring her project to international audiences.


Los Discorde

Desde que inició la pandemia no hemos parado de componer y escribir todas las diferentes sensaciones que a lo largo de nuestra visión hemos tenido que recorrer.

Nos gusta pensar en la unidad de las personas cuando existe música en vivo, cuando podemos brincar y bailar con todo el cora.

Los Discorde somos una familia de amigos y un laboratorio de sonidos en donde nos gusta experimentar con otros artistas las diferentes formas de ver y escuchar lo que nos gustaría que vivieran desde otra perspectiva, pero siempre con la idea de pasarla bello, compartir y disfrutar el camino


Karina Galicia

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Mexican singer and songwriter. Karina Galicia explores her context and surroundings through pop and R&B soundscapes.
Her body of work includes her debut album “Cancionero del Nuevo Milenio” released in 2020, which portrays human fragility and an EP titled “Las Sangres”,that narrates the stories of six Mexican women whose lives were shaped by violence.
In 2024, Karina Galicia signed as a songwriter with Sony Music Publishing. In April 2025, Karina released her second album “Mudanzas” under the label Discos Licenciado by Warner Music. Mudanzas offers a unique and thrilling sonic experience, taking the best of R&B elevating it through fusions of pop and folk. Mudanzas is an album of many facets: emotional,sorrowful, introspective, and above all, filled with love and growth, “I wanted to portray the hope of becoming a better version of myself.My body is a house—my house—and I’m willing to inhabit and break it down as many times as needed.”
Her most notable performances include:
Festival Internacional Cumbre Tajín – 2019, Veracruz
Festival Noche de Primavera – 2021, Mexico City
FESTIVAL HERA HSBC – 2024, Mexico City
FESTIVAL SINERGIA – 2024, Mexico City
HOUSE OF VANS – 2024, Mexico City


MC Frontalot

World's 579th-greatest rapper. Progenitor of nerdcore hip-hop and still that subgenre's Final Boss. Celebrating year 20 on tour.


Planeta No

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Gonza from planeta no is amazin musician, and play, dance for fun us.
He currently lives in Mexico City, premiering new music in collaboration with friends he's made throughout his career and during his time in Mexico. It's an incredible show full of color, dance, and lots of rhythm.


Valsian

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Oscar and Eunice, a music electronic pop mexican duo.


Arroba Nat

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Just a girl, with her feelings and a guitar.


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2charm☆ blends indie house heaven pop techno dubstep baile to make magic ☆
Sticky and playful vocal hooks abound, pairing beatific production with beautiful vocal melodies, delivering something that’s equal parts ecstasy and transcendence. 2charm’s music could be likened to the sparkle that bounces off sheened cheeks under dingy club lights, in the same way the Balearic sea shines in July ☆


Good Coughee Presented by Devin the Dude

Devin the Dude

Devin the Dude is a Houston hip hop icon and one of the most enduring voices in Southern rap. Known for his laid back delivery, sharp humor, and effortless storytelling, Devin has built a decades long career rooted in authenticity and real life perspective. His music blends soul, funk, and everyday truth in a way that feels personal while remaining instantly recognizable, earning him a loyal cult following across generations.

Widely respected as an artist’s artist, Devin has collaborated across eras while staying true to his sound and point of view. His catalog includes fan favorites and timeless records that continue to resonate with listeners who value originality over trends. On stage, Devin brings a rare mix of charisma and comfort, delivering live performances that feel equal parts concert, smoke session, and community gathering.

Beyond music, Devin continues to expand his creative footprint through culture forward projects and brand building. He is the co creator of Coughee, a cannabis lifestyle brand rooted in storytelling, quality, and community. Decades into his career, Devin the Dude remains original, influential, and impossible to duplicate.


Bikini Beach

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The Microphone Misfitz

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Shao Dow

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Rapper, Manga Author, and occasional Ninja—Shao Dow (Rhymes with “Wow Bro”). He creates music inspired by anime and gaming but written for the soundtrack of life.

The closest thing you'll ever meet to a real-life anime character, Shao travelled solo to China to train with monks in Shaolin Kung Fu, he taught himself Japanese and now raps skilfully in two languages.

A fiercely independent artist, Shao creates powerful, genre-blending music built on infectious hooks and razor-sharp lyricism. He was selected as the official England representative for the UK’s National Day at Expo 2025 in Osaka, and invited to perform for the Japanese ambassador at the Embassy of Japan in London.

Shao Dow’s music has featured in 'Fortnite' and has been used by games 'God of War' and 'Borderlands 4' as well as Amazon Prime Video for the Arsenal documentary. He also writes the music for the popular One Jump Man vs Shaggy Ball Z animated series.

When it comes to performing, Shao delivers an unforgettable stage show — mixing high-energy music and Kung Fu for an experience unlike any other, continuing to prove that independence, musical excellence, and Anime Protagonist Energy can go hand in hand.


Melanie Dyer

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Growing up on her family's farm in Mount Russell, regional Australia, Melanie Dyer started crafting her stories into songs at the age of twelve. With an authentic blend of her down-to-earth farm girl roots, dynamic stage presence and catchy contemporary songwriting chops, Melanie has performed at some of the world's biggest country festivals, including CMA Fest in Nashville, CMC Rocks, and the Big Red Bash in Australia. As a talented artist and songwriter, Melanie has racked up multiple #1 country radio hits and earned three nominations for Most Performed Country Work at the APRA Awards.
With over 12.5 million streams, her chart-topping albums Fresh and Between You and Me have garnered her prestigious Golden Guitar nominations and the coveted APRA Professional Development Award. Her breakout hit Memphis T-Shirt catapulted her into the mainstream spotlight on commercial radio networks and a remarkable six-week stint at number one on the Australian Country Hot 50 Chart. In 2025 Melanie relocated to Nashville, Tennessee to chase her dreams of building a global audience and sharing her music across the USA.


DARKOVIBES

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Darkovibes is a boundary-pushing Ghanaian singer, songwriter, and genre-bender whose sound blends Afrobeats, highlife, R&B, and alternative influences into a unique musical identity. A pivotal voice in the new wave of African music, he has collaborated with some of the continent’s biggest stars, including Wizkid, Davido, Shatta Wale, R2Bees, Sarkodie, Stonebwoy, Camidoh, King Promise, M.anifest, Mr. Eazi  and Spinall. Known for his vibrant performances and versatility, Darkovibes has shared stages with many of these artists across Africa and beyond, captivating audiences with his infectious energy and bold creative vision. With a growing global fan base and a track record of innovative releases, Darkovibes continues to redefine contemporary African music and is poised to make a powerful impression at SXSW.


YUNG D3MZ

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Jack Powers

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KELVYNBOY

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Brie Stoner

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Brie Stoner is a creative code-switcher who makes music for those who've never belonged to just one place. Raised in Madrid, Spain, and now based in Grand Rapids, Michigan, she channels her multilingual life into indie dream-rock that feels both intimately personal and impossibly vast. Her upcoming LP "Matador" (releasing 2026) is a California-themed love letter, lush and cinematic, featuring orchestral arrangements by acclaimed arranger Kelly Pratt (St Vincent, Beck, and Beirut) and produced by David Vandervelde (Father John Misty). The album weaves strings, woodwinds, and horns through Stoner's poetic storytelling, creating an intimate portrait of artistic endurance, perseverance, motherhood, and the quiet act of creating beauty when the world feels uncertain. Her music has been featured by Ralph Lauren, Victoria's Secret, Orange is The New Black, The Affair, and Yellowjackets as well as other international TV and film campaigns. Featured in Spin, Atwood Magazine, and Magnet, Stoner's new album proves that the best art comes from moving between languages and landscapes.


J'ray

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J’ray is a Nigerian-born Afrobeats singer and songwriter whose sound blends infectious rhythms with emotional storytelling. Raised in Lagos, his passion for music was shaped early through church and community performances, laying the foundation for a style rooted in authenticity and global appeal.

Now based in the United States, J’ray has been building a growing international audience since launching his professional music career in 2017. His music fuses Afrobeats, Afro-fusion, and R&B, marked by vibrant energy, smooth melodies, and themes of love, resilience, and connection.

J’ray has collaborated with artists and producers across Africa, North America, and South America, including award-winning producer DJ Dever and SNDY Music, expanding his reach across cultures and borders.

At SXSW, J’ray delivers a dynamic live performance that reflects his mission: connecting cultures through sound and storytelling while representing the next wave of global Afrobeats music.


Jamaica Moana

Jamaica Moana is THE non-binary Māori (Ngāpuhi/Tainui) and Samoan rapper, songwriter, creative director and ballroom icon reshaping what hip-hop from “down under” can be. Based in Western Sydney on Dharawal and Gadigal land, Jamaica fuses hard-hitting rap, R&B and club electronics with ancestral fire, ballroom attitude and fierce queer identity.

A leader in the Australian ballroom scene and co-founder of The West Ball, Jamaica builds stages where queer, trans and BIPOC communities can take up space on their own terms. Her debut EP BUD & DENI (2025) channels grief, legacy and life in Western Sydney into razor-sharp, deeply personal anthems.

After years of cultivating a cult following across clubs, fashion runways and spaces like Dark Mofo, Phoenix Central Park and Sydney Festival, Jamaica now brings her explosive show to SXSW Austin as the inaugural Walk to Austin Award recipient.


SCATTRBRAIN

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DJ Candlestick

DJ Candlestick has seen success throughout the music industry as a member of The Nice Guys, and then the Chopstars.
Starting his career as a young teenager Candlestick built his name up during his high school years and at University Of Houston. While there he was also a founding member of the Nice Guys. As a member of The Chopstars, he is the Founder of ChopCares.

His DJ skill has reached far beyond Houston as he’s been featured on programs such as the Ebro Show on Apple Music, as well as a Black Music Monday mix for Apple Music, NTS live (UK), was a former mixer with 93.7 The Beat , 90.9 KTSU (his alma mater) & Sound 42 on Sirius Xm radio. His work has also been featured in the Oscar Award Winning film Moonlight directed by Barry Jenkins, who he’s also collaborated with on “Purple Moonlight” as well as “If Beale Street Was Chopped” He also has Official Album remixes with Drake, Brent Faiyaz, Thundercat, Don Toliver , Metro Boomin , Little Dragon , Dvsn , Partynextdoor and more. Candlestick also was featured on Mo Amer’s Netflix special “The Vagabond”  and has been a feature DJ at Coachella, Billboard and Redbull events as well as opening up for Dave Chappelle


Worlds Worst

As SLC-based band, Worlds Worst, release their sophomore LP, American Muscle, the band continues to perfect their unique approach to the indie, slacker rock sound. The new LP, released via tastemaker labels Smoking Room and Julia’s War Records, mixed and mastered by Jack Shirley, features standout singles like "Angus," “Gas Hands” and the 2024 track “Motor Mouth.” On American Muscle, the band takes new risks and showcases how they have grown as songwriters while maintaining their noisy, ‘90s rock style. Worlds Worst has toured extensively across the US, headlined Philly's Julia's War Fest, performed at SLC's Kilby Block Party twice, played the new Best Friends Forever Festival in Las Vegas, Boise’s Treefort Fest, and earned recognition as one of Stereogum’s Best New Bands.


The Irrepressibles

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The Irrepressibles is the project of Jamie Irrepressible, composer, vocalist, producer, and visual conceptualist known for emotional performance and genre-blurring sound. A defining voice in queer art pop and alternative performance, Jamie blends classical beauty, alt-pop experimentation, and bold visual concepts.

Debuting with Mirror Mirror (2010) and its global hit In This Shirt—now over 325M streams and widely used in film and TV—The Irrepressibles gained a devoted international following. Follow-ups Nude (2012) and Superheroes (2020) expanded this cinematic, intimate world.

With Yo Homo! (2024), hailed as “a milestone in queer indie rock” and “desire paired with alt-rock swagger,” Jamie entered a raw, sexually candid, and sonically adventurous new phase.

The Irrepressibles have performed sold-out shows at Barbican Centre, Royal Festival Hall, and Latitude Festival, and collaborated with Röyksopp, ionnalee, and Tinlicker.

Through music, video, and performance, Jamie explores identity, sensuality, freedom, and connection, standing as one of the most compelling queer voices in contemporary music.


Lucaa

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Originally from the Blue Ridge Mountains of North Carolina but currently living between LA, NYC and Richmond, VA; Lucaa (she/they) is the brainchild of singer/producer Stepha, who is a 2 spirit Afro-Indigenous artist whose genre-bending indie/alt-pop brand of music features raw and deceptively deep songwriting that pulls from their experiences as a young model in NYC, and being a queer BIPOC artist.

At a young age, Lucaa remembers listening to their father (who was a backup singer for Stevie Wonder, Earth Wind and Fire, and Michael Jackson) and mother (a trained opera singer). After teaching themself how to sing and play songs on piano by ear, Lucaa now takes a grungier approach to altpop, with influences harnessed from Radiohead, Billie Eilish, Willow, & girl in red.

Lucaa's career is growing quickly. A notable SXSW 2024 showcase early on led to major label interest and a fruitful year of performances and international branding campaigns with Leica Cameras and TurboTax. Lucaa was also a featured artist alongside Black Eyed Peas front man Taboo for Reserved Magazine, and appeared in Vogue Japan's October Edition (print), KEXP, Ones to Watch, and Them.


Leo Von Sol

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Leo Von Sol is a pop and R&B artist based in Austin, Texas, pairing sleek pop songwriting with R&B phrasing, and  a lower baritone vocal presence. Influenced by artists like Tinashe, KAI of EXO, and Omar Apollo, his work blends polished performance instincts with a cinematic visual sensibility and modern production choices. His recent EP, Garden of Sol, is focused on themes of nostalgia, temptation, and solitude, expressed through bright pop and R&B sonics and sun-rich visuals that draw from early-2000s pop language without feeling like a throwback. A Recording Academy member, Leo Von Sol balances candid, behind-the-scenes authenticity with a professionally branded presence, while his style sits at the intersection of luxury streetwear and high fashion, always intentional, elevated, and lived-in.


Sex Mask

Experiencing Sex Mask live is all gas, no brakes. The band’s artsy, electric fusion of proto-post-punk and writhing no-wave cool leaves little room for breathing space – and not least of all because shirtless frontman Wry Gray will often find himself directly within the immediate peripheral of anyone close to the front.


Mark Cooper

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Mark Cooper is a multi-disciplinary Rapper and Producer, carrying the torch of Nerdcore from Detroit, Michigan. His branded work consists of a large body of verses and cyphers touching on all things considered “Nerdy” or from Gaming Culture, including references from but not limited to Gaming Systems of all brands, Transformers, Power Rangers, Halo, Naruto, and Tron, earning the perfect branding of “nostalgic.”


Leslie Kirchoff

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Where the New York fashion set goes, you’ll likely find Kirchhoff,” said Style.com about Leslie Kirchhoff, who was named one of their Top 10 New DJs, as well as “The Coolest Girl in the Room” by Paper Magazine in their Beautiful People Issue. After learning to DJ in Paris in 2011, she made her New York debut with a Friday night residency at the notorious Boom Boom Room at the Top of the Standard Hotel, and quickly became an in-demand staple in the downtown Manhattan party scene. Her skills on the decks and timeless music collection have brought her clients like Louis Vuitton, Dolce & Gabbana, Cartier, and American Express, to name a few. She’s performed around the world in cities such as Paris, London, Berlin, Tokyo, Stockholm, Mexico City, Miami, Las Vegas, and more.


J’cuuzi

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Texas String Assembly

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Alto Moon

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Atlanta-based artist, producer & songwriter, Alto Moon is redefining “Future Soul”, a sleek collision of Pop, R&B, and electronica that feels both nostalgic and next-gen. Though raised on heartfelt sounds from Southern gospel, Alto’s sound pulses with a modern edge where soul meets synths. Drawing sonic comparisons to Sam Smith, Lenny Kravitz, & Usher, Alto’s smart, cheeky signature songwriting makes it unmistakably his own.

His latest album "godspeed." caught the attention of Bob the Drag Queen, who later appeared on the project’s lead single, "ride." The record marks a defining moment in Alto’s ascent blending bold, club-ready production with nostalgic Pop/R&B.

After appearances on American Idol, MTV, and NPR, Alto continues to spark Atlanta’s underground scene with high-energy performances and a signature retro-futuristic aesthetic. A proud queer voice in pop, he celebrates freedom, reinvention, and the art of moving at your own speed.


LÉA THE LEOX

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CHALK

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Chalk is the project of award-winning musicians and filmmaker
duo Ross Cullen and Benedict Goddard. An informed mix of
Dublin's guitar band scene and the sweaty hardcore dance
floors of their native Belfast, Chalk are IDLES meets Daniel Avery,
Death Grips meets Bicep - techno-infused industrial punk.
Since forming in 2022, Chalk have had a rise like no other,
quickly establishing themselves as an unmissable live act and
unpredictable, ferocious songwriters. Their debut UK/IRE tour
sold out, and led to further bookings across Europe as word of
their performance and guitar-melded techno spread via word of
mouth and support with national radio in the UK.
These songs were collated into the Conditions Trilogy, a family of
thirteen tracks that combine gritty Irish and German-influenced
techno and dance music with gothic, post-punk and jagged
guitar riffs and vocal melodies. This unique blend earned them
the support and kudos of their peers in Fontaines D.C., IDLES
and Sprints, all of whom handpicked the band to support them
throughout their tours.


Sultanes del Yonke

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Born on the frontera, Sultanes del Yonke channels the chaos, color, and rhythm of the border into a sound built from the unexpected. As they prepare to promote their debut album, due in April, the band is evolving its sound — keeping their regional rhythms and DIY spirit while weaving in samples, drum machines, and experimental, dance-driven styles. This collision of influences does true justice to the yonke in their name: raw, eclectic, and born from the beautiful chaos of the border. Recent milestones include a tour supporting Tropa Mágica and a standout performance at SXSW, solidifying their expanding live footprint.

Radio Day Stage @ Downright Austin Backyard


Swapmeet

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Swapmeet are an Adelaide/Kaurna Country based four piece who are set to release their debut album in 2026. With indie rock foundations, characterised by sonic experimentation, and a punk spirit, Swapmeet are known in the local and international circuit for their playful, chaotic onstage presence.

After a successful showcasing debut at BIGSOUND 2024 - the band returned home for the South Australian Music Awards where Swapmeet were awarded "Best Release" for their debut EP "Oxalis" and "Best Song" for fan favourite "Ceiling Fan".

2025 saw the band tour nationally with The Murder Capital and support Suki Waterhouse at PICA. In between sold out debut headline shows - Swapmeet showcased at SXSW Sydney 2025 and left having been awarded with "Best Emerging Artist". Swapmeet will be backing this up at SXSW Texas - making this the bands international live debut.


Ilusión

Ilusión is a trio formed by Fernando Soria Salmerón, Jesús Beltrán, and Carlos Mayo Jimenez; three friends who connected through their love for music and shared roots as first-generation Mexican-Americans living in Delaware. With family ties to Quiroga, Michoacán, Jiménez, Chihuahua, and Huehuetlán el Chico, Puebla, their songs carry the weight of two cultures, three journeys, and one voice that speaks from the heart.

They grew up listening to everything — from the romantic ballads their parents played at family gatherings to the raw, emotional sounds of corridos tumbados and alternative rock. That blend of influence shows up in their music, where traditional meets modern, and every lyric is grounded in real feeling. For Fernando, Jesús, and Carlos Ilusión is more than a name — it’s a reflection of their dreams, struggles, and everything they’ve felt along the way. Their sound isn’t boxed into one genre because they don’t live in just one world.


Lola Kinsey

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At 20, Texas-based artist Lola Kinsey is stepping fully into her own, blending classic rock roots with a modern pop shimmer. Her debut EP Come of Age captures the messy in-between of growing up. Heartbreak, family tension, and the pressure of figuring out who you’re supposed to be versus who you actually are.

Inspired by icons like Stevie Nicks, Cher, and Linda Ronstadt, Lola builds songs around strong melodies, big feelings, and a genre-bending spirit that feels both timeless and current. Ask her what genre she makes and she’ll still say “Linda Ronstadt,” a wink to her love of fearless storytelling and emotional honesty.

Momentum continues to build: three tracks from her debut EP Come of Age have received radio play on KXT and 88.1 Indie, and she appeared as an official SXSW 2025 showcase artist. With a return to SXSW and a Jambaloo appearance in 2026, plus her debut album slated for release this year, Lola is ready to take over the world one disco at a time.


Flesh Juicer

Flesh Juicer is Taiwan’s most iconic heavy metal band, formed in 2006 in Taichung. Blending Deathcore and Hardcore with electronic textures and traditional pentatonic scales, they’ve forged a distinctive Taiwanese metal sound rooted in local culture. Their music draws inspiration from folk religion, temple processions, and social realities, transforming raw energy into a visceral expression of contemporary Taiwan.
Flesh Juicer’s work has consistently earned critical acclaim both in Taiwan and internationally. Their debut album ‘GIGO’ (2015) won the Golden Indie Music Award for Best Rock Album, while ‘Deep Sea Fairy Tale’ (2018) earned nominations at the AIM Independent Music Awards（US）. In 2021, ‘GOLDEN Taizi BRO’ swept three GIMA trophies, Best Live Performance, Best Band, and Best Album, solidifying their status as Taiwan’s metal powerhouse.

Known for massive sold-out shows of over 5,000 fans, Flesh Juicer has brought their electrifying performances to Clockenflap (Hong Kong), Summer Sonic (Japan), and Hammer Sonic (Indonesia). With a new album set for release in 2026 and a North American tour in the works, Flesh Juicer is not only a flagship band in Taiwan’s metal scene but also demonstrates strong potential to make a lasting impact on the global stage.


Diles que no me maten

Psychedelic Punk in Spanish. Forced Jazz meditation.


La Texana

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La Texana, the music project of José Ramírez, was born in 2021 in Tijuana, Baja California. At 17, with just a laptop and guitar, he began recording music inspired by Spanish alternative rock and post-punk influences. He debuted with Nunca He Sabido Amar, and in 2023 released his first EP, Morro, featuring Un Día Como Hoy, now with over 6.5 million streams. In 2025, La Texana released his first full-length album, signed by the spanish label Sonido Muchacho "La Casa Que Cae", a 10-track record exploring identity and new beginnings, reaching over 8 million streams. It includes standout tracks like Terco, El Sol, and Dispara. In May, he performed a sold-out debut at Lunario of Auditorio Nacional and is now touring across Mexico (40+ cities) and 7 countries, with more dates to come. La Texana is currently preparing for his biggest show yet at Teatro Metropólitan in February 2026. His style continues to evolve, blending vulnerability and nostalgia, while connecting with a new generation of Mexican musicians and growing an international audience.


DeShaunJay

Brand Partnership, Gear Endorsement, Distribution - US, Other Artists to Tour With, Publishing, Sync/Music Supervisors

DeShaunJay is a rising star in the music industry and a talented artist who hails from Bolton, NC but now calls San Antonio, TX home. His love for music began at a very young age, and he has been honing his craft ever since. DeShaun made a name for himself in 2014 when he founded the Flourish Gang; from which he's released several successful projects, including the highly anticipated Phone Calls 4 which dropped in early 2023. In 2021 he was elected as Brand Ambassador for MVP Vibes. Under new management and partnerships with Chopstars/COREDJ's DJ Hollygrove and Set Da Tone Records. DeShaunJay is traveling and performing across the country and different festivals. Check his socials for weekly #FlourishFriday videos/freestyles. For bookings/collaborations contact Joshua Thompson thenamesjboi@gmail.com


Novelist

British Music Embassy @ Palm Door on Sixth Patio


Jenna Cole

Brand Partnership, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, Publishing, Sync/Music Supervisors

Jenna Cole is a Newcastle-based Afrobeats artist, songwriter and producer creating globally-minded music from the heart of Whitley Bay. Blending warm vocals with infectious rhythms and soulful melodies, her sound moves between Afrobeats, R&B and Pop, delivering records that feel both intimate and energetic.

As a former principal Songwriter and Creative Director within a major label girlband line up, Jenna has taken this vast experience and continued to develop her songwriting and production as a solo Artist, crafting a sonic that is true to her roots and rapidly connecting with her new-found international audience. After amassing over 2M views and 500k streams on her debut release in 2025, she was named a BBC Introducing  "One to Watch" for 2026, and makes her live US debut at SXSW Austin.


OKAN

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Taking their name from the word for “heart” in the Afro-Cuban religion of Santería, the duo OKAN creates an alchemy of Cuban rhythms and chants with high-octane indie jazz and pop. Singing in Spanish, Yoruba, and Spanglish, OKAN explores resistance, rebirth, and joy — forging rhythm and harmony through acts of survival, both personal and cultural.

Following their Juno Award–winning album Okantomi — performed on NPR’s Tiny Desk and toured internationally while supporting Grammy-winning duo Rodrigo y Gabriela — OKAN’s upcoming fall release "Ife Ira" features a collaboration with Daymé Arocena.

OKAN is led by violinist and vocalist Elizabeth Rodríguez and percussionist and vocalist Magdelys Savigne — both Grammy and Latin Grammy nominees — whose powerful harmonies and fearless musicianship have earned the duo a global following.


In Phases

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In Phases is a POC WLW alt-rock artist fusing rock, metal, electronic, hip-hop, and R&B into a gritty, underground-club sound, drawing cinematic influence from action-horror and gothic action films.


Keetheweeb

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Meet Keetheweeb: A Rising Star in Music and Gaming

Keetheweeb is an anonymous female singer known for her eclectic blend of genres, including Pop, Cinematic, and Nerdcore. Hailing from Louisiana, she burst onto the scene with her unique sound, captivating audiences with heartfelt lyrics and infectious melodies. She is widely known for her anime inspired tracks like “Mastermind” (Ayanokoji) and “Bomb” (Reze).

Her notable collaborations include working with renowned artists like Rustage on the hit track “Assimilate” which showcased their complementary styles. She also teamed up with Johnald to make “Breakdown” for their twist on a K Pop Demon Hunters Fan Song that gained traction on YouTube .

In the gaming world, Keetheweeb has made waves with placements in popular gaming competitions such as EVO, where her track “Waves” became a fan favorite. She has contributed thematic music to Genshin Impact, enhancing player experience with her signature sound.

With a growing fanbase and a flair for innovation, Keetheweeb is poised to become a major player in both the music and gaming industries. Keep an eye on this talented artist as she continues to break boundaries and redefine her craft!


Hania Derej

Label Management, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, PR/Publicity Agency, Sync/Music Supervisors

Hania Derej (20) - composer, pianist, arranger and conductor. Student of the Conservatorium van Amsterdam (jazz composition and arrangement) and the Music Academy in Kraków (symphonic conducting). Author of over 130 compositions she creates music in a variety of styles, including illustrative, jazz, chamber, film or electronic music. She has won multiple composition and performance awards including the Grand Prix of Energa Ladies Jazz Festival in Gdynia, Main Prize in “Sanki” 2025, music contest of “Gazeta Wyborcza” newspaper (the new hope of the polish music scene), the Main Prize of the first “Jazz Talents” competition within the 21st edition of Jazz Spring Zakopane 2025, Triton Award for the greatest artistic personality of the 54 th edition of FAMA Festival 2024 in Świnoujście, a special award for compositions and arrangements at the Junior Jazz Festival 2023 in Wadowice, and the “Young Composer 2023” award funded by the Polish Composers’ Union in Warsaw during the International Piano Forum in Sanok. Within this Piano Forum, Hania also received piano awards, such as a distinction for the performance of a concert with the National Polish Philharmonic Chamber Orchestra and a concert with the Lviv Chamber Orchestra “Academy.”
As a conductor, Hania has had the opportunity to lead concerts with the National Philharmonic Chamber Orchestra (Poland), Elblag Chamber Orchestra (Poland), Lviv Chamber Orchestra “Akademia” (Ukraine) and the Moravian Philharmonic Symphony Orchestra (Czech Republic), among others. Hania also participates in international music projects and conferences in Europe, such as European FAMES Orchestra (Macedonia), The Playground Residence (Germany, The Netherlands), International Sync Camp (Poland), International Jazz Platform (The Netherlands, Norway, Poland), Music Export Academy in Poland, Global Conservatory and Eastern European Music Export Academy (Ukraine), “Iceland Airways networking mission”, ESNS Showcase Festival & Conference networking mission (The Netherlands) and Jazzahead 2025 (Germany). Last but not least - in the JAZZTOP 2024 music critics’ survey of the international magazine JAZZFORUM, Hania Derej won the “New Hope” award for her solo work and came 5th in the “New Hope - Ensemble” category (for her work as Hania Derej Quintet). In April 2025, Hania was awarded a distinction in the nationwide “Young Promoter of Poland” Contest, under the Honorary Patronage of the Wife of the President of the Republic of Poland, for young Poles whose activities contribute to the popularization of knowledge about Poland and building a positive image of Poland in the world.

Global Stage @ Downright Austin Backyard


FrivolousShara

FrivolousShara is a high-voltage Hip-Hop artist and producer blending sharp lyricism, geek culture, and fearless energy into an unforgettable live experience. Blurring the lines between hip-hop, anime, gaming, and internet culture, her sound is bold, playful, and unapologetically her own.

On stage, she brings nonstop momentum, confidence, and charisma. Every set feels like a controlled chaos: hype, emotional, silly, weird, and impossible to ignore. Her music balances fun and intensity, pairing swagger and sauciness with moments of raw honesty that pull the crowd all the way in.

With music featured in professional wrestling and competitive fighting game spaces, FrivolousShara has become a standout force at the intersection of hip-hop and geek culture. She thrives in rooms full of gamers, anime fans, hip-hop heads, and anyone ready to turn up and feel something real.


Manny Phesto

Manny Phesto is a Minneapolis/San Diego based hip-hop artist known for sharp lyricism, commanding live performances, and a career built independently. He has toured nationally and performed internationally in Havana, Cuba and Mexico City, with appearances at major festivals including Soundset. Manny has collaborated musically with Devin the Dude and is a co-founder of Coughee alongside him. He has appeared on bills with Ice Cube, J. Cole, Freddie Gibbs & Madlib, and The Alchemist, and his music has been covered by Pitchfork, XXL, and NPR, earning a reputation as a respected performer rooted in culture, community, and independent hip-hop.


LA ROSA NOIR

Label Management, Brand Partnership, Gear Endorsement, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide

La Rosa Noir is a Chicago indie alternative band whose sound blends moody atmospheres with the sharp edges of surf, post-punk, and new wave. Their debut album, Arellano, dives into themes of love, loss, and self-discovery, weaving heartfelt, sentimental narratives through dynamic and emotionally charged arrangements. Formed in 2018, the band grew out of Chicago’s DIY scene and has since taken the stage at Millennium Park, Navy Pier, and Riot Fest, sharing bills with artists such as Jack White, Green Day, Citizen, Son Rompe Pera, and The Red Pears.

For fans of: La Luz, Siouxsie & The Banshees, The Hives, Mazzy Star, The Cramps, Muse.


Rafa Parra

Brand Partnership, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, Producer/Studio Engineer, Publishing, Sync/Music Supervisors

Rafa Parra, cantautor/productor originario de la Ciudad de México. Experimentando con nuevas formas de expresión dentro del pop urbano, mezclando letras románticas con ritmos irresistibles como el dembow y el merenguetón. Su estilo fresco y
emocional invita tanto a bailar como a enamorarse.
Con canciones como “A Besos Si” y “Olaya <3”, Rafa ha comenzado a llamar la atención por su forma única
de contar historias de amor con flow, ritmo y mucha sensibilidad. Su música suena a momentos reales:
mensajes no enviados, fiestas que terminan en confesiones y corazones que laten más fuerte.
Rafa crea canciones que se sienten cercanas, con hooks pegajosos y melodías que se quedan en la
cabeza. Su propuesta es emocional y pensada para conectar con quienes viven el amor con intensidad,
entre el reggaetón lento y las composiciones.


Dayonthetrack

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Afroheart prodigy, Dayonthetrack was introduced to the world in November 2019, he featured on Groundup Chale tape titled “We Outside; Y3 W) Ab)nten vol 1” where he featured on three songs off the project.
 After the EP, he made remarkable strides in songwriting. Writing back to back hits for including Baajo, Celebrate and toxic by Kwesi Arthur writing parts of Adekunle Gold’s lyrics on the latter. He also featured on two songs off the “Son Of Jacob” album which has been exceptional on streaming markets and gained nominations on prestigious events.
 His debut EP -SOUNDS AND WAVES released in July 2023 have earned Dayonthetrack over two million streams on all platforms as a solo artist project and his "Ashawo" song off the project being his first solo hit song.


Willy J Peso

Label Management, Distribution - US, Booking Agent - US, Sync/Music Supervisors

Willy J Peso is a Detroit-born lyricist whose music reflects the city’s raw honesty, hustle, and resilience. Blending sharp lyricism with cinematic production, his sound balances lived experience, ambition, and introspection—unapologetic and forward-moving.

Operating in the lane of Wiz Khalifa, Curren$y, Larry June, and Big Sean, Willy delivers laid-back confidence, intentional bars, and a lifestyle-forward perspective rooted in independence, ownership, and longevity. His music feels grown and purposeful—made for people building something, not chasing moments.

Beyond the stage, Willy J Peso is a cannabis entrepreneur and reform advocate, partnering with licensed brands across Michigan, New Jersey, and Florida. Through music and business, he pushes equity, normalization, and economic opportunity for communities historically impacted by prohibition.

On stage, Willy doesn’t just perform—he represents a Detroit-born movement driven by culture, entrepreneurship, and reform.


Delilah

Delilah Cabrera, professionally known as Delilah, is a Mexican-American singer-songwriter and Interscope Records artist from Wenatchee, Washington. Raised in a bilingual household, she discovered her passion for music early, singing mariachi at school events and participating in choir—experiences that shaped her emotionally rich, culturally rooted sound.
A multi-instrumentalist who plays piano, guitar, violin, and vihuela, Delilah blends traditional Mexican music with contemporary influences. Her career shifted after a viral performance caught the attention of Los CT Records, founded by Natanael Cano, leading to her signing as the label’s first female artist in its Mexican division through an Interscope partnership.
She has released singles including “Amor Perdido,” “Modelo,” “Entre la Maleza,” and “Butterfly,” collaborated with Becky G on “TODO,” and shared stages with Iván Cornejo. In 2025, she performed at the Selena Tribute Concert in Chicago. Her Interscope debut single, “SI DIOS LO QUERÍA,” was released in September 2025. Now 18, Delilah continues to emerge as a powerful new voice in Latin music.


CAZAYOUX

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Swamp funk. Psychedelic soul.
Global rhythms + deep improvisation

In April 2026, the band releases Alpha Centauri, produced by Nico Léophonte in Austin, a record centered on ignition, growth, and the shared journey of the band as artists

Aboubacar Sylla — Djembe/Congas, Balafon
Alex Freeman — Bass
Damien Valenzuela — Tenor Saxophone
Forest Cazayoux — Drums
Fumihito Sugawara — Guitar
Joe Woullard — Baritone Saxophone, Flute
Patrick Harwell — Trombone
Tate Christian — Hammond Organ, Keys, Vocals


Jugg Mugg Da Jugganott

Brand Partnership, Gear Endorsement, Distribution - Worldwide, PR/Publicity Agency

1/3 of the Odd Squad!!! Coughee Brothaz Lieutenant…


Ananto

Label Management, Brand Partnership, Gear Endorsement, Distribution - Worldwide, Booking Agent - Worldwide, Producer/Studio Engineer, Publishing, Sync/Music Supervisors

Ananto is a multifaceted saxophonist, singer, and rapper whose sound lives at the intersection of heritage and modern expression. Drawing from his Indian roots and deep influences in jazz and R&B, Ananto creates music that feels both timeless and forward-thinking.

Rooted in improvisation and groove, his saxophone work carries the emotional depth of jazz while his vocals and rap bring a contemporary edge shaped by soul, rhythm, and storytelling. Ananto seamlessly blends melodic phrasing with rhythmic flow, crafting performances that move fluidly between genres without losing authenticity.

Inspired by the richness of Indian musical identity and the expressive freedom of jazz and R&B, Ananto’s artistry is a celebration of cultural fusion. Whether on stage or in the studio, he uses music as a bridge—connecting tradition and innovation, discipline and spontaneity, sound and story.

With a distinct voice and an ever-evolving sound, Ananto represents a new generation of artists unafraid to honor their roots while redefining the boundaries of modern music.


Bayonne

Since his 2016 debut album Primitives, Bayonne has channeled his vast imagination into an elegant yet wildly experimental form of electronic pop, equal parts meditative and mesmerizing. In the making of his latest body of work, the Austin-based artist/producer/multi-instrumentalist otherwise known as Roger Sellers found himself in even greater need of an outlet for his kinetic creative impulses, thanks to an intense convergence of events in his personal life: his father’s diagnosis with and eventual death from cancer, the end of a significant relationship, and an overwhelming struggle with depression and anxiety. Deeply informed by a deliberate transformation of his musical process, Bayonne’s third full-length Temporary Time ultimately makes for his most expansive work to date—an album of both painfully raw introspection and otherworldly beauty.


Prowess The Testament

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Hailing from Washington, D.C., Prowess The Testament is a commanding force in hip-hop, blending intricate storytelling, spiritual depth, and masterful lyricism into a singular artistic voice. With a career rooted in authenticity, she has shared stages with Wu-Tang Clan, Jay Electronica, Citizen Cope, Skyzoo, and Sufjan Stevens. Her moniker, bestowed by elder statesman KRS-One after a standout performance during Hip Hop Appreciation Week, reflects her exceptional dedication to craft and culture.

Named a breakout artist to watch by Pitchfork, Prowess is known for immersive, narrative-driven performances that feel part concert, part ritual. Following the Sailor Moon coded Lunar Prelude: Sailor Overture and Legend of the Moon (Deluxe Edition), she is readying Sacred Water, a Dragon Ball Z inspired collaboration with Tsoh Tso, and Royal Flush Chronicles, a three-part series centered on Princess Peach, arriving in 2026.

A best-selling co-author, co-writer of the 2026 Rap Laureate Journal, and host of Boom Bap Chat, Prowess is also an ultra high net worth strategist and real-life alchemist, transforming purpose into art, vision into legacy, and performance into experience.


Redzed

Distribution - Worldwide, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, PR/Publicity Agency, Publishing, Sync/Music Supervisors

REDZED is a Czech rap-metal outlier turning underground chaos into global momentum. Writing and producing everything himself — from raw guitar riffs to hard-hitting beats — he fuses serrated modern rap with the weight of late-’90s/’00s metal. The result is a dark, cinematic crossover that speaks fluent mosh pit and playlist alike.

His 2024 album Tales Of A Necromancer solidified a singular vision, while viral tracks like “Rave In The Grave,” “Meth Phonk,” and “Drugs = Magic” have racked up tens of millions of streams, pushing him past one million monthly Spotify listeners worldwide.

Onstage, REDZED is relentless — sweat-drenched, high-impact, and impossible to ignore. After sold-out headline shows, international tours, and major European festival slots, he arrives ready to turn SXSW into a collision of rap kids and metal die-hards.

Enter the pit.


Jeff Akoh

Label Management, Distribution - US, Distribution - Worldwide, Booking Agent - US, PR/Publicity Agency, Publishing

Jeff Akoh is a Nigerian singer-songwriter whose soulful vocals and genre-blending sound sit at the crossroads of Afropop and R&B. He rose to prominence as the youngest winner of MTN Project Fame West Africa, marking the beginning of a steadily evolving music career.

He has since released a growing body of work that has amassed millions of streams across digital platforms, anchored by his debut album Lokoja and a run of widely received singles. In 2025, Akoh released his latest EP, Rebel Heart, a project that reflects a more personal and boundary-pushing phase of his artistry.

Akoh has collaborated with a range of artists across genres, including Eric Bellinger, alongside other notable regional and international creatives, continuing to expand his sound and global reach.


0 Miles Per Hour

Other Artists to Tour With, Booking Agent - US, PR/Publicity Agency

0 Miles Per Hour is a loud, fuzzy, in your face rock band hailing from Orlando Florida. The group has just released their most recent project "Gallop" through Chicago-based label New Morality Zine. The EP captures the band in a moment of clarity and growth. Across five songs they channel the energy of alternative rock through a hazy, melodic lens. "Gallop" represents 0 Miles Per Hour’s most confident and fully realized work to date.


promqueen

promqueen is a queer second generation Vietnamese American Pop/Rap Artist based in Austin. Signed under mHart - Texas’ first and only Asian American music label - promqueen operates between Music, Storytelling, Community, and Identity, combining both Vietnamese and English lyrics in her songs and visuals. 2026 will feature the release of her third album, “szn three,” as well as the inaugural MODERN event: a music and fashion festival celebrating Vietnamese American lifestyle taking place in Austin in August.


GILT

Bounce riffs in skinny jeans. Polyrhythms in Affliction shirts. breakdowns4breakdowns? :3


Zastava

zastava is a music band from detroit, mi


Pierce Washington

Brand Partnership, Gear Endorsement, Booking Agent - Worldwide, PR/Publicity Agency, Sync/Music Supervisors

Pierce Washington is an award-winning hip-hop artist from Dallas, Texas, whose sound bridges jazz influences, live instrumentation, and modern production — creating music that feels both timeless and forward-thinking. Known for his cinematic storytelling and commanding stage presence, Pierce has emerged as one of the leading voices in Dallas hip-hop. His collaborations with legendary producer Madlib and rap icon Lil Wayne showcase his versatility and creative range. Fresh off headlining The Proof of Concept and Folktales tours, Pierce continues to push artistic boundaries through his innovative approach to music, visuals, and brand artistry.


ilL Manner x The Smoke Out ATX: A Phat A$$ Rap Show

Villain Park

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Villain Park is a Los Angeles-based hip-hop duo known for their sharp lyricism, cinematic production, and raw, unfiltered energy. Blending West Coast grit with modern underground sensibilities, the group has built a loyal following through relentless releases and electrifying live performances. With a sound that’s both nostalgic and forward-thinking, Villain Park continues to carve their own lane in independent hip-hop.


Lil Asian Thiccie

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Kuala Lumpur-based rapper, singer, and songwriter Lil Asian Thiccie has earned herself a spot in the forefront of the Malaysian urban music scene by continually pushing the envelope. With a lustful sound that teases trap, pop and everything good in between, her tongue-in-cheek lyrics and dreamy delivery marks her distinct sound and persona.

With an established career and presence as a standout female rapper and hip- hop starlet that has spanned the last four years, Lil Asian Thiccie is now introducing a new era of her music and identity. With an all-new sound and direction, this release plan covers the journey ahead for Lil Asian Thiccie as she evolves into the hyperpop superstar of her dreams.


Shallowater

Born where the dust bowl never died. Raw West Texas dirtgaze.


Kodie Shane

A cornerstone of Atlanta’s alternative scene, Kodie Shane is the seasoned architect of "Ethereal Trap." Evolving from a teenage prodigy into a fully autonomous force, she navigated the major-label system at Epic Records before successfully negotiating her independence. Today, she operates with 100% creative control and a "glitter-eyed" aesthetic that defies convention.

A songwriter first, Kodie holds credits on 95% of her catalog, with over 100 releases and 100M+ streams to her name. Her raw vulnerability and melodic precision have made her a premier collaborator and a global touring staple. Whether headlining international dates from London to South Africa or supporting icons like Jhené Aiko, Lil Uzi Vert, and Willow Smith, her high-octane stage presence is unmatched.

Beyond music, Kodie is a premier tastemaker cited by Vogue and Pitchfork. Blending luxury high fashion with streetwear, she has fronted global campaigns that challenge gender norms, solidifying her status as a visual icon for a loyal community of 850,000+ followers and 300,000 + monthly listeners on Spotify


Neptune XXI

Neptune XXI is a multidisciplinary artist, storyteller, and cultural architect whose work fuses the spiritual with the sonic. Raised in Northeast Washington, D.C., shaped by Southern lineage, and sharpened by Baltimore’s creative edge, she creates at the intersection of healing, futurism, and ancestral memory. A graduate of Mount St. Mary’s University and author of From My Mind’s Eye, she bridges scholarship with soul, weaving language, sound, and movement into transformative experiences.

Praised by The Baltimore Sun for her “rhythmic mastery and profound syntax,” Neptune XXI has been a resonant voice in contemporary art since her debut EP TwentyOne (2018). Her catalog, including HEAL (2023), Medicine Music (2024), and Medicine Music II (2026) reflects her commitment to collective restoration, emotional liberation, and reclaimed joy. On stage, her performances become multisensory experiences blending music, poetry, and hella swag.

She is also Founder of the non-profit, Nu Indigo Nation, cultivating safe, self-sustaining futures for Black people through art, education, and wellness.


Jaxs

Brand Partnership, Other Artists to Tour With, Booking Agent - US, Booking Agent - Worldwide, Sync/Music Supervisors

Jaxs, the electrifying lyricist from Currie, North Carolina, broke out as a Top 5 finalist on Netflix’s Rhythm + Flow Season 2. Known for her pen, magnetic presence, and genre-blending sound, she delivers every performance.

More than an artist, Jaxs is a branding powerhouse. She’s partnered with DTLR x New Balance and BACARDÍ x Casa BACARDÍ at Dreamville Festival, cementing her influence beyond music. She’s also graced stages like SXSW, Howard University Springfest, Grind Pretty Festival, did DTLR HBCU TOUR 2025 and more.

Her freestyle over a beat by super producer Timbaland went viral, amassing over 4 million views and proving her lyrical skill on a global scale. Her single “DOX MRTNS” was named an Editor’s Pick by The Hype Magazine, and she’s keeping the momentum going with her newest release, “Tomato Tomato”—a bold, witty track that showcases her originality and edge.

Influenced by Eminem, André 3000, Missy Elliott, Joyner Lucas, and Childish Gambino, Jaxs brings a fearless, Southern-rooted sound that pushes boundaries. With over 500K followers across social media, a rising brand profile, and nonstop creative energy, Jaxs is one of hip-hop’s most exciting new forces.


KOAD

KOAD has one goal as an artist: “I want to make men cry and women dance.” The 23-year-old rapper, producer, and director from the San Fernando Valley is redefining Indian-American artistry with his debut album TREEHOUSE. Born Ajay Dodani to Indian immigrant parents, KOAD blends Bollywood nostalgia, hip-hop, and pop into something unmistakably his own. Teaching himself to produce at 13 and leaving school at 14 to pursue music full-time, he transformed his family garage into a studio with his brother and manager, Amit. His breakout single “Deepika” — a cheeky love letter to Bollywood icon Deepika Padukone — earned co-signs from SZA, Isaiah Rashad, Zane Lowe, and the actress herself. He followed with “dirty,” a sharp satire on cultural fetishization that amassed over 25M views and marked his directorial debut. Now signed to 10K Projects, KOAD is also the co-founder of KOGO, an artist community home to prolific originals including Asha Imuno, Curtis Waters, REHMA, CONNIE, Nafeesisboujee & more. With TREEHOUSE, he fuses vulnerability, swagger, and imagination into a world built for people to feel, dance, and belong.


ZAMAERA

Brand Partnership, Distribution - US, Distribution - Worldwide, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, Producer/Studio Engineer, Publishing, Sync/Music Supervisors

Zamaera is a Malaysian rapper, singer-songwriter, and storyteller known for her fearless, genre-defying sound and commanding live performances. Blending sharp lyricism with experimental production, she has carved a distinct space for herself in Southeast Asia and beyond.

Breaking through Malaysia’s hip-hop scene in the mid-2010s, Zamaera gained international recognition through releases such as ZvsZ and Get Munni, leading to performances across the region and abroad.

In 2021, she founded Mean Malaya Entertainment, a creative platform championing artistic independence and Malaysian talent. Her commitment to uplifting women in music led to the creation of Queendomfest, Southeast Asia’s first all-female music festival.

In 2025, Zamaera became the fourth Malaysian artist to perform at SXSW in Austin, Texas. Building on that momentum, she now presents the first-ever dedicated national showcase, Made In Malaysia, at SXSW 2026, featuring an all-Malaysian lineup.

Her latest single, Ikan Kekek, released in February 2026, reimagines a traditional Malay folklore rhyme through trap and techno textures, exploring cultural memory, artistic freedom, and non-linear expression.


Suck Brick Kid

Brand Partnership, Gear Endorsement, Other Artists to Tour With, Booking Agent - US, Booking Agent - UK/Europe, Booking Agent - Worldwide, PR/Publicity Agency, Publishing, Sync/Music Supervisors

Suck Brick Kid is a hook-heavy pop-punk band built on big riffs, bigger choruses, and just enough self-awareness to keep it dangerous. For over a decade, they’ve balanced earnest, heart-on-sleeve energy with sharp, tongue-in-cheek lyricism—turning existential spirals and dive-bar observations into shout-along anthems. Their releases are tight, punchy, and conceptually driven, walking the line between chaos and craft. Known for sweaty, cathartic live shows that feel equal parts therapy session and house party, the band thrives in rooms where volume and vulnerability coexist. Suck Brick Kid isn’t trying to reinvent punk—just to play it loud, honest, and impossible to ignore.


Registration (JW Marriott)

Pick up your SXSW Badge or Music Wristband in Griffin Hall of the JW Marriott. Your badge is required in order to attend any sessions, events, or socials.


Registration (Downright Austin)

Pick up your SXSW Badge or Music Wristband on the Capitol View Terrace of the Downright Hotel. Your badge is required in order to attend any sessions, events, or socials.


SXSW Expo: Emerging Tech

Manchester Ballroom

SXSW Expo: International Innovations

SXSW Expo 2025 - Photo by Melissa Bordeau Mark

SXSW Expo: International Innovations (Free & Open to the Public)

Precision Camera & Video and Fujifilm Presents: Free Professional Headshots

Showcasing a collective of industry disruptors, the Emerging Tech Expo features businesses spearheading the development of revolutionary technology. At the forefront of tech, these breakthrough exhibitors are shaping the future of tomorrow’s solutions. Plug into the network of visionary leaders that are pioneering the digital frontier. The Expo will be free and open to the public on Wednesday, March 18.

FellowGo

SXSW Expo: Emerging Tech (Free & Open to the Public)


Free Professional Headshots Presented by Precision Camera & Video with Fujifilm

Precision Camera & Video, in partnership with Fujifilm, is offering FREE professional headshots! This is a great opportunity to get a sharp, high-quality image with expert guidance. Don’t miss your chance to elevate your professional look.

FREE PROFESSIONAL HEADSHOTS PRESENTED BY PRECISION CAMERA & VIDEO WITH FUJIFILM


The Chief Suite at SXSW

The Chief Suite at SXSW is a space for executive women to hear from top leaders, connect, and get inspired.

From Chief, the most powerful network of senior women leaders. Learn more about membership at www.chief.com.

Chief

Chief is the most powerful membership and community platform for senior women leaders. We bring together influential multihyphenate leaders across every facet of business, tailoring the Chief experience to our members’ unique career journeys. Offering best-in-class coaching, curated programming and events, five Clubhouse spaces, and a powerful network, Chief is designed for women defining ambition on their own terms. To learn more about Chief or apply for membership, visit our website.


Looking to update your LinkedIn profile, business card, or marketing material? Swing by for a free professional headshot by Precision Camera & Video and Fujifilm. This is an awesome chance to get a sharp, high-quality photo. Don’t miss out on this fantastic opportunity to elevate your image with expert help!

PRECISION CAMERA & VIDEO AND FUJIFILM PRESENTS: FREE PROFESSIONAL HEADSHOTS


Trust, Autonomous Payments, and the Future of Finance

Red River Ballroom

World Happiness Summit® on Tour at SXSW 2026

When AI does the work, what do humans do next?

Explore how trust and technology are reshaping the future of finance. In the first session, discover how blockchain and verifiable systems are rebuilding trust in humanitarian aid and high-stakes transactions. In the second, see how autonomous AI agents are transforming commerce, making decisions and executing transactions on our behalf. Together, these sessions reveal how transparency, accountability, and agentic systems are redefining value, trust, and the flow of money in the digital economy.
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TRUST, AUTONOMOUS PAYMENTS, AND THE FUTURE OF FINANCE


Vibrant Wellness Exhibit Booth

Personalized health and longevity are no longer niche topics—they’re becoming cultural priorities that will define the future of medicine, wellness, and human potential. Our exhibit space brings together integrative medicine, nutrition, longevity, and lifestyle optimization to explore how cutting-edge science and holistic approaches are reshaping the way we think about aging and long-term vitality. From cellular function to optimizing hormones, nutrition, brain performance, and exercise routines, our clinical experts will share what’s next in the rapidly evolving field of longevity—and how diagnostics can help inform longevity roadmaps.
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Vibrant Wellness

Advanced Specialty Lab Testing for Personalized Longevity

Vibrant Wellness is an advanced lab that helps people better understand what’s happening inside their bodies. Our tests explore how genetics, lifestyle, and environment work together across the most critical health domains, including heart and brain health, hormone, gut, immune, and cellular function, food and nutrients, and environmental toxins. We pair standard-of-care clinical markers with innovative and emerging ones to provide a more complete view of health.

Unlocking Her Next Chapter | Fitness with Kayla Barnes

Unlocking Her Next Chapter | Fertility with Dr. Molly Maloof, MD

Female Voices Shaping the Next Era of Preventive Health

Unlocking Her Next Chapter | Food & Nutrition with Dr. Poonam Desai, DO


Featured Session: SuperJoost’s State of Play 2026

Joost Van Dreunen

Video Games Professor

Salon 6-8

Featured Session: A Conversation With Spotify's New Co-CEO About The Past, Present And Future Of Delivering Creativity To The World

Featured Session: Shaping Brand Relevance for a New Generation

Featured Session: A Waste of Time with Larry David and Jeff Schaffer

Featured Session: Why Saying Yes to the Unthinkable Works

Featured Session: Albuquerque Aftermath: From Breaking Bad to Pluribus with Rhea Seehorn, Vince Gilligan, and Key Creatives

Now in its sixth year, State of Play is SXSW’s annual briefing on how games forecast the future of media, tech, and culture. In 2026, the $250B games industry is rebounding — but the bigger story is how play is becoming the new cultural operating system. From musicians and brands building games into their business models to shifting platforms and audience behaviors, this data-driven session reveals where consumers, capital, and creativity are headed next.

FEATURED SESSION: SUPERJOOST?S STATE OF PLAY 2026


Featured Session: Craft Still Wins: The Irreplaceable Role of Human Instinct, Taste, and Emotion

Greg Greenberg

Executive Creative Director

Greg Greenberg has spent nearly 14 years creating iconic work for Apple at Media Arts Lab. Since joining as a Senior Copywriter in 2012, he’s led major campaigns, including iPhone’s “Hollywood in Your Pocket,” AirPods’ “Stroll,” “Bounce,” and “Quiet the Noise,” and privacy spots like “Data Auction”, “Waiting Room”, and most recently award-winning "Flock". Named to Adweek’s Creative 100 in 2020, his recent work includes “Flock,” “Submerged” for Vision Pro, the iPhone 16 Pro launch, The Weeknd’s “Dancing in the Flames,” and the heartfelt Holiday film “Heartstrings.” A proud mentor, Greg has helped shape a new wave of creative leaders at MAL and continues to guide students from his alma mater, the University of Georgia.

Hilton Grand Ballroom (Salon HJK)

Featured Session: Moonshots that Move the Needle

SXSW Community Service Awards Recognition: The Bell

Featured Session: Strategy in the Times of Chaos: Imagining Futures of Education

Featured Session: How to Support Resilient Youth in an AI World

Have we lost sight that the creative work that truly impacts you on a human level, requires just that—the craft of a human? Greg Greenberg, award-winning Executive Creative Director at TBWA\Media Arts Lab, Apple’s global creative agency explores the irreplaceable role of human instinct, taste, and emotional intelligence in the creative process. Featuring real-world examples of handcrafted storytelling, he offers a rare perspective on how we can’t lose sight of what truly impacts people on a deep emotional level, human craft, even in a world infatuated by the speed, ease and impact of AI.

FEATURED SESSION: CRAFT STILL WINS: THE IRREPLACEABLE ROLE OF HUMAN INSTINCT, TASTE, AND EMOTION

Brand & Marketing track sponsored by Youtube


Mentor Session: Alexander Pfeiffer (Terralytiq)

Alexander Pfeiffer

Co-Founder & CEO

Alexander Pfeiffer is on a mission to help remove one billion tons of CO2 emissions from industrial supply chains by 2030 — not through offsets, but by fixing the systems that create the emissions in the first place. As Co-Founder and CEO of Terralytiq, he leads an Austin-based climate tech startup building the data and software infrastructure companies need to measure, manage, and reduce emissions across their products and suppliers. With a background spanning finance, management consulting, and climate science, Alexander focuses on turning climate ambition into practical action at scale. He is driven by the belief that the future will be shaped not by promises, but by execution.

Room 400-402

Mentor Session: Ali Tager (National Cryptocurrency Association)

Mentor Session: Aniesia Williams (dreambloc)

Mentor Session: Avantika Bagri (Centana Growth Partners)

Mentor Session: Brittan Heller (Stanford Law School)

Meeting with this mentor is highly recommended if you're interested in Sustainability, Energy, Entrepreneurship.

MENTOR SESSION: ALEXANDER PFEIFFER (TERRALYTIQ)


Mentor Session: Jen Loy (CDW)

Jen Loy

Product Design Director

Meeting with this mentor is highly recommended if you're interested in Product Management/Development, Future of Work.


Mentor Session: Claudia Perez (Creative Qi Partners)

Claudia Perez

Healthcare Innovation Consultant

Claudia Perez is a registered nurse (BSN, RN) with a Master's in Healthcare Innovation, bringing over 30 years of healthcare experience. Her background includes emergency room nursing, patient experience leadership at HCA, and healthcare transformation, where she expanded process improvement initiatives across hospitals in central Texas. As a faculty member for the Institute of Healthcare Improvement, she assisted over 200 hospitals nationwide in implementing healthcare innovations. For the past six years, she has worked as a healthcare consultant, specializing in human-centered design and helping startups navigate integration with healthcare systems.

Meeting with this mentor is highly recommended if you're interested in Entrepreneurship, MedTech, Storytelling.

MENTOR SESSION: CLAUDIA PEREZ (CREATIVE QI PARTNERS)


Mentor Session: Joel Granoff (JSGRAN)

Joel Granoff

Principal Consultant

I thrive where human behavior, innovation, and technology intersect to scale businesses, deepen relationships, and advance societal impact.

My work sits at the intersection of growth strategy, behavioral research, and AI-enabled experiences. I've led large-scale B2B GTM initiatives at SAP and have been a founder myself. In healthcare specifically, I've conducted primary research with 1,000+ patients nationally on trust in AI, and I bring thousands of hours of lived patient/caregiver experience to inform patient-centered enterprise solutions.

I like helping businesses translate strategy into predictable performance, with particular expertise in go-to-market execution, and the role trust plays in driving technology adoption and usage.

Meeting with this mentor is highly recommended if you're interested in MedTech, Future of Work, Artificial Intelligence/Machine Learning.


Mentor Session: Alana O'Grady (Verkada)

Alana O'grady

Alana O’Grady is Vice President of Public Affairs and Global Communications at Verkada, a multi-billion dollar Silicon Valley security tech company transforming how organizations protect people and property through the use of AI. Alana has deep expertise in crisis management and corporate reputation across the U.S. and Asia. Named among Silicon Valley Business Journal’s Women of Influence and San Francisco’s Top 50 Women, Alana also serves on the Board of the Family and Children’s Law Center, and is Executive Producer of the film Mas Alla. Prior to moving to Silicon Valley, she lived and worked in Hong Kong, Singapore, and New York City leading communications projects for global companies.

Meeting with this mentor is highly recommended if you're interested in Marketing/Advertising/PR, Storytelling, Business Development.


Mentor Session: Bella Mascheroni (Disney)

Bella Mascheroni

Director of Business Development

Bella Starbuck Mascheroni is a business development and strategy leader with over a decade of experience in the global games industry, currently working as Director of Business Development at Disney within the Disney Games group. She also advises on independent immersive entertainment projects. Her over 10 year career spans major tech and entertainment companies including CAA, Amazon, Microsoft, and Unity, as well as emerging startups at the forefront of immersive media, VR/MR, and music. Bella is known for driving high-impact partnerships, launching innovative business models, and building cross-functional alignment across product, marketing, and creative teams.

At Amazon Prime Gaming, she led global content acquisition and strategic partnerships with publishers such as Activision Blizzard, Bungie, EA, Digital Extremes, among others, in pioneering new engagement models and live service integrations. While at Microsoft Game Studios, she worked on first-party and ID@Xbox business development by fielding game pitches, negotiating publishing deals, and scouting for indie games for Xbox. She also worked on the launch Xbox Game Pass and Windows Mixed Reality platforms. At Unity, she worked across gaming, entertainment, fashion and music clients to develop cross-sector programs in the metaverse space.

Bella’s work is rooted in her undergrad studies of gaming and consumer psychology and passion for storytelling and creative development. She has a deep understanding of both the creative and commercial sides of game development, with a particular focus on the evolving relationship between games and traditional entertainment. While working closely with Disney IP licensing into games, she advises on transmedia storytelling initiatives that bridge film, TV, and games. She is constantly curious about expanding how audiences engage with IP across platforms. Her ability to translate between the creative language of storytellers and the strategic frameworks of tech and business teams has made her a key player in advancing cross-industry innovation.

A frequent attendee of SXSW, GDC, DICE and other global industry events, Bella brings a mentorship style grounded in demystifying the business side of the game industry, corporate strategy, long-term vision and best practices from some of the most powerful companies in the entertainment & game industry. She is committed to helping teams and individuals navigate growth, define creative partnerships, and build the future of interactive entertainment.

Meeting with this mentor is highly recommended if you're interested in Business Development, Immersive Technology, Game Development.

MENTOR SESSION: BELLA MASCHERONI (DISNEY)


Round Table: Agents & Managers: Addie Poris, Eric Borja, and Erik Telford

Eric Borja

Literary Manager

I'm a literary manager at Writ Large.

I help writers, directors and authors manage their careers and develop as artists.

I have extensive experience in all aspects of the entertainment industry including production, development, film finance, branded content and business operations. Through this varied work I have amassed an extensive network and diverse set of skills and knowledge that I use to help filmmakers build their careers.

I cut my teeth in the New York production offices of big studio movies like THE DEPARTED, THE INTERPRETER and AMERICAN GANGSTER. When I moved to LA, I transitioned to development and film finance at Groundswell Productions (MILK, THE INFORMANT and THE VISITOR). Then after a stint in operations at Illumination Entertainment (DESPICABLE ME, MINIONS), I have spent the past few years working on my own digital media startups and producing branded content.

Addie Poris

Agent

Addie Poris is an agent at WME working out of the New York office after a seven-year stint in Los Angeles. She works in nonfiction film and television, representing documentary filmmakers, producers, and IP generators, as well as talent and production companies across the broader non-scripted landscape. Born and raised in Austin, Texas, Addie is passionate about the intersection of politics and film, improving the state of representation in entertainment, and championing diversity, inclusion, and equity in the industry. She serves on the board of Women of Endeavor and volunteers with multiple women’s and carceral rights organizations.

Erik Telford

Agent

Erik Telford is a prominent agent in the Culture & Commerce and UTA Speakers division, a position that has allowed him to work with some of the world's most celebrated talents in the live event space. Based in Los Angeles, Telford has built a reputation for his keen eye for talent and his ability to craft opportunities that elevate the careers of his clients. His professional journey is marked by a blend of strategic acumen, a deep understanding of the evolving cultural landscape, and a commitment to fostering the success of the artists he represents.

Erik Telford's path to becoming a leading figure in talent representation began with his academic pursuits at the University of South Carolina. There, he earned a Bachelor of Arts degree in Management & Marketing from the esteemed Moore School of Business. He also served as President of his university's campus programming board that provided exposure to deal making and collaborating with both agents, managers, and globally renowned talent. This educational foundation provided him with critical insights into the dynamics of business and marketing, equipping him with the skills necessary to navigate the complexities of the entertainment industry.

Telford's professional career took off in 2014 when he joined the Creative Artists Agency (CAA) At CAA, Telford quickly distinguished himself through his work ethic, dedication, and perspective on talent representation.

After making a significant impact at CAA, Telford transitioned to United Talent Agency (UTA), where he took on a pivotal role in the Culture & Commerce and UTA Speakers divisions. At UTA, Telford's responsibilities expanded, allowing him to leverage his expertise to support a diverse array of talents. His role at UTA involves not only representing artists but also creating and capitalizing on opportunities that align with their career goals.

Throughout his career, Erik Telford has had the privilege of representing a roster of highly acclaimed artists who have made significant contributions to their respective fields. These include Cynthia Erivo, Yung Pueblo, Jeremy Hindle, Rainn Wilson, and Baratunde Thurston.

Representative

Round Table: Programming: Landon Zakheim, Monica Garcia Massague, and R.J. LaForce

Round Table: Sales, Acquisitions, and Distribution: Amy Beecroft, Joe Yanick, and Shaked Berenson

Round Table: Producing: Ashleigh Snead, Kelly Williams, and Liz Cardenas

Round Table: Acting: Alexandra Barreto, Alyssa Rodriguez, and Rider Strong

Round Table: Development: Carolina Tamez and Henry Kittredge

An extension of our popular Mentor Sessions, our Round Table Sessions not only allow attendees to learn from the industry experts that sit at each of the three tables in this session but they also allow attendees to learn from the questions and experiences of their peers as well. This Round Table Session will bring together industry experts and SXSW attendees for an enlightening discussion on Agents & Managers.

ROUND TABLE: AGENTS & MANAGERS: ADDIE PORIS, ERIC BORJA, AND ERIK TELFORD

Film & TV track sponsored by Crunchyroll


Featured Session: The Three Laws of a Healthy Relationship

Jillian Turecki

Relationship Expert, New York Times Bestselling Author

Jillian Turecki is a renowned relationship expert, New YorkTimes bestselling author, and host of the Podcast, Jillian On Love. Fueled by an insatiable curiosity about what makes a relationship thrive, Jillian has helped millions over the last 20 years through her teachings, courses, social media, and writing to revolutionize their relationship with themselves so that they transform their romantic relationships. Jillian is sought out for her compassionate, direct, and very authentic style of coaching, teaching and writing.

Case Kenny

Author

Case Kenny is a mindfulness expert, author, and podcast host who has been teaching people how to live more optimistic, mindful, and authentic lives for the past 10 years.

His podcast New Mindset, Who Dis? has resonated with millions of listeners, and his viral writing on Instagram reaches hundreds of millions more. His work has been featured on The Today Show, Good Morning America, Forbes, NBC, ABC, and on countless other media outlets.

He regularly leads “Language of Optimism” keynotes around the world, reminding people that no matter where they are in life, they have the power to rewrite their story and trust that the best is yet to come.

Yung Pueblo

Author

Diego Perez is a #1 New York Times bestselling author who is widely known by his pen name, Yung Pueblo. He has sold nearly 2 million books worldwide that have been translated into over 25 languages. Online he has an audience of over 4.5 million people and was named one of the Time100 Creators of 2025. His writing focuses on the power of self-healing, creating healthy relationships, and the wisdom that comes when we truly work on knowing ourselves. Much of Diego’s inspiration comes from the many silent meditation courses he has sat in the last 13 years. Diego’s new book, How to Love Better, was an instant New York Times bestseller. Additionally, Diego cofounded Wisdom Ventures, an investment fund focused on scaling compassion, and is the founder of Ready, a relationship app that centers personal growth.

Salon 1-4

Featured Session: Multiplayer Futures: Co-Creating a Vision of SXSW 2030 (live!)

Featured Session: A Conversation with The All-American Rejects

Featured Session: Enough with the Bullsh*T: BuzzFeed Founder Shares His Plan to Make the Internet Fun Again

Featured Session: Why Work Feels So Unfair and How Hard Conversations Help

Featured Session: The Internet After Search

Yung Pueblo, Jillian Turecki, and Case Kenny break down the three laws of a healthy relationship in a conversation that blends self-awareness, communication, and what it truly means to love someone. Explore how connection with yourself sets the tone for intimacy, how optimism shapes the language of conflict, and why lasting love is a practice... not just butterflies or chemistry. Expect practical tools, perspective shifts, and real guidance for building relationships that last. A powerful, grounded session for anyone ready to strengthen how they love and how they show up in partnership.

FEATURED SESSION: THE THREE LAWS OF A HEALTHY RELATIONSHIP


From “Sick Care” to “Health Care”: Redefining Expectations in Medicine

Amy Webb

CEO

World-renowned futurist and founder and CEO of the Future Today Strategy Group, Amy Webb possesses master-level knowledge and insights on the potential futures for the industries critical to keeping the world moving during this unparalleled period of disruption in business and society. Webb is a sought-after advisor to Fortune 100 companies and provides strategic foresight on the emerging tech and trends that will turn industries on their heads and transform every aspect of our lives. Together with her colleagues, she identifies threats, white spaces and opportunities early enough for action. She was honored as one of the BBC’s 100 Women of 2020, and was just ranked #4 on the Thinkers50 list of the 50 most influential management thinkers globally.

Dr. Andrew Adams, PhD

Group Vp, Molecule Discovery

Dr. Andrew Adams serves as Group VP of Molecule Discovery at Lilly, leading the discovery of new therapies including small molecules, antibodies, peptides, and genetic medicines. He heads research in pain and neurodegeneration and recently spearheaded Lilly's expansion into sensory disorders like vision and hearing restoration. Andrew holds a biology degree and doctorate in zoology from the University of Aberdeen, Scotland. Before joining Lilly in 2011, he was a postdoctoral fellow at Harvard Medical School. Throughout his career at Lilly, he has held leadership roles across discovery, external innovation, and early discovery teams spanning diabetes and its complications, neuroscience, genetic medicine, and sensory disorders.

Salon C

Launch with 0 Investors: A Playbook for Crowdfunding in 2026

Missionary Misfits: Why Not Belonging Makes You Build Better

How to Raise $$$ From Angel Groups: What We Really Look For

The Next Five Years of Private Markets: What Founders Can’t Afford to Miss

For too long, health care has focused on treating diseases after symptoms appear and they have already taken hold. That is what we call “sick care.” Lilly is working to change that by moving to true “health care” where diseases are found earlier, treated sooner and in some cases prevented altogether.
Lilly is already bringing this vision to life with breakthroughs like improving how we manage chronic conditions and extend healthy years, moving earlier in brain diseases, restoring senses with genetic medicines and harnessing the immune system in powerful new ways.

FROM ?SICK CARE? TO ?HEALTH CARE?: REDEFINING EXPECTATIONS IN MEDICINE


Mentor Session: Lisa Grewe (Empower)

Lisa Grewe

Product Manager, Innovation Lab

Lisa is a product leader who thrives where big ideas meet real-world impact. With years of experience building tech in an industry with high stakes—finance—she now focuses on genAI, helping teams turn “what if” into “what works.” She’s known for translating complex tech into value, and rallying people around bold, achievable visions.
What excites her most is the promise of AI done right. Lisa believes the future of technology isn’t just about what we can build, but what we should—and she’s passionate about guiding others to innovate responsibly.
Home for Lisa is Colorado, where she swaps product roadmaps for mountain trails. Whether she’s trail running, snowboarding, or backpacking through the Rockies, she brings the same grit, curiosity, and sense of adventure to the outdoors as she does to her career. Her leadership style reflects it too—resilient, adaptive, and always open to new challenges.
At SXSW, Lisa is excited to share candid lessons from the frontlines of AI and product management—and to swap stories, ideas, and inspiration with fellow builders.

Room 400-402

Mentor Session: Ali Tager (National Cryptocurrency Association)

Mentor Session: Aniesia Williams (dreambloc)

Mentor Session: Avantika Bagri (Centana Growth Partners)

Mentor Session: Brittan Heller (Stanford Law School)

Meeting with this mentor is highly recommended if you're interested in Artificial Intelligence/Machine Learning, Fintech, Product Management/Development.

Workplace track sponsored by University of Cincinnati


Mentor Session: Darren Traub (Crunchyroll)

Darren Traub

SVP, Head Business and Legal Affairs

Darren Traub is the SVP and Head of Business and Legal Affairs at Crunchyroll, where he helps bring some of the world’s most iconic anime, stories, and characters to millions of fans by leading global content deals, distribution strategy, talent partnerships, music initiatives, and live events. A longtime entertainment executive, Darren has spent two decades at the intersection of media, tech, music, and live events, shaping cultural moments like the Travis Scott Fortnite concert, the Lil Nas X Roblox event, and collaborations with Ultra Music Festival, Rolling Loud, and top Hollywood studios. He is known for combining sharp dealmaking with genuine fandom and a deep passion for how storytelling and technology shape the future of entertainment.

Meeting with this mentor is highly recommended if you're interested in Business Development, Content Strategy/Production, Entrepreneurship.

MENTOR SESSION: DARREN TRAUB (CRUNCHYROLL)


From Game to Universe: Tencent’s Strategy for Global IP

Alex Heath

Founder

Alex Heath is author of the Sources newsletter and co-host of Vox Media’s Access podcast. He regularly covers AI, Silicon Valley, social media, and Big Tech. He was previously a deputy editor at The Verge.

Yong-Yi Zhu

Vice President of Business Operations, Strategy, and Compliance

Yong-yi Zhu is Vice President and Head of Business Operations, Strategy, and Compliance at
Tencent Games, where he leads the company’s mission to create connections and experiences
that matter and empower the next generation of global entertainment.

Based in California, Zhu directly oversees Tencent’s portfolio of around 20 studios. In this
pivotal role, he spearheads innovation across Tencent’s international studios and publishing network, empowering creators and partners to push boundaries and deliver groundbreaking gaming experiences to global audiences. He further champions collaboration throughout Tencent’s expansive ecosystem, fostering networks that seamlessly connect creators, brands, and communities to shape the future of entertainment.

Guided by a commitment to responsible innovation, Zhu ensures Tencent delivers premium
content while protecting creators’ work and fostering cultural exchange that brings purpose, and community to audiences everywhere. Before joining Tencent, Zhu led studio operations at Activision, supporting franchises including Call of Duty, Destiny, Crash Bandicoot, and Spyro the Dragon. Earlier in his career, he held consulting roles at McKinsey & Company and IBM focused on operations strategy and tech
transformations.

He holds a bachelor’s degree in electrical engineering and computer science, as well as
Management, from MIT, and an MBA from Harvard Business School.

Waller Ballroom D

Media That Matters: Nuclear Weapons & the Next Generation

Rethinking Higher Education to Build an AI-First Workforce

The Big Blur: Rethinking the Transition from School to Work

Building AI Pathways for HBCU Talent & Community Impact

The Fandom Force: How to Create a Fan-First Social Approach

What transforms a mobile game into a billion-dollar entertainment ecosystem? This session reveals the strategic playbook behind turning original IP like Honor of Kings and PUBG into global phenomena spanning film, merchandise, and more. With insights from Tencent’s global publishing operations, the session offers a behind-the-scenes look at how to protect, promote, and power IP that resonates across cultures and platforms. Participants will emerge with a strategic framework for expanding digital properties across industries and global markets.

FROM GAME TO UNIVERSE: TENCENT?S STRATEGY FOR GLOBAL IP


Pressure-Proof: Become the Manager You Want and Others Need

Sabina Nawaz

CEO Coach

Sabina Nawaz authored the award-winning USA Today Bestselling book You’re the Boss, Become the Manager You Want to Be (and Others Need). She is an elite executive coach advising C-level executives and teams at Fortune 50 corporations, government agencies, nonprofits, and academic institutions around the world. Sabina gives dozens of keynotes and seminars each year and spoke at TEDx. During her 14-year tenure at Microsoft, she went from managing software development teams to leading the company’s executive development and succession planning for over 11,000 managers and nearly 1,000 executives, advising Bill Gates and Steve Ballmer directly. She has written for and been featured in Harvard Business Review, The Wall Street Journal, Forbes, Inc., Fast Company, NBC, Nasdaq, and MarketWatch.

Salon B

Innovating in Science & Tech When Budgets are Tight

How To Meaningfully Connect in a World That Has Gone to Sh*t

It's a Whole Thing: Gen Z Work Relationships in the Age of AI

Better Leadership Starts with Understanding the Stressed Brain

Managing today feels like a trap: too much to do, too little trust, and no time to build relationships that make teams thrive. This provocative session draws on decades of experience with Fortune 50 executives and over 12,000 pages of interview data to reveal two surprising truths: pressure—not power—corrupts, and power creates distance. Left unchecked, both warp your best intentions. But when managed well, they can drive clarity, connection, and trust. You’ll leave with practical tools to rethink your role, reset your relationships, and lead with more impact.

PRESSURE-PROOF: BECOME THE MANAGER YOU WANT AND OTHERS NEED