Flor de la Frontera

{
  "id": "MS63590",
  "track": null,
  "focus_area": null,
  "category": "DJ",
  "event_id": "MS63590",
  "event_type": "showcase",
  "format": "DJ",
  "genre": "DJ",
  "subgenre": "Cumbia",
  "name": "Flor de la Frontera",
  "presented_by": null,
  "publish_at": "2026-01-13T10:00:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-18",
  "end_time": null,
  "start_time": null,
  "message": null,
  "image": {
    "alt_text": "Flor de la Frontera",
    "credit": "@prestonrphoto",
    "url": "https://images.sxsw.com/mfLnpznc0aKGGN52x1O3ucYS8JU=/950x633/images.sxsw.com/178/be5d508c-6622-481c-0b18-8f9329761f6d/artist-75960"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 75960,
      "city": "McAllen",
      "country": "United States",
      "entity_id": 2242675,
      "genre": "DJ",
      "name": "Flor de la Frontera",
      "subgenre": "Cumbia",
      "state": "TX",
      "type": "artist",
      "artist_connection": "Brand Partnership, Distribution - US, Distribution - Worldwide, Other Artists to Tour With, PR/Publicity Agency, Publishing",
      "image": {
        "alt_text": "Flor de la Frontera",
        "credit": "@prestonrphoto",
        "url": "https://images.sxsw.com/mfLnpznc0aKGGN52x1O3ucYS8JU=/950x633/images.sxsw.com/178/be5d508c-6622-481c-0b18-8f9329761f6d/artist-75960"
      },
      "details": "Born in McAllen Tx raised in the border with Reynosa Mx mixed cultured, rancher family with passion for folklore, music, outdoors and traditions \nBeen doing cumbia for couple of year initially in México giving the cumbia rythms a spicy twist with tropical, norteño, amazónico, tumbado, inmortal ®gional flavors",
      "links": {
        "instagram": "https://www.instagram.com/theewhiteflower/",
        "tiktok": "https://www.tiktok.com/@flordelafrontera"
      }
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V0192",
    "indoor_outdoor": "INDOOR",
    "name": "Hotel Vegas",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "1502 E 6th St.",
      "lat_lon": [
        30.263413,
        -97.727159
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hotel Vegas"
    },
    "root": {
      "accessible": null,
      "age_policy": "21+",
      "floor": null,
      "id": "V0192",
      "indoor_outdoor": "INDOOR",
      "name": "Hotel Vegas",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": null,
  "accessibility": [
    "Strobe warning",
    "High sensory experience"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": true,
  "live": false,
  "long_description": "Born in McAllen Tx raised in the border with Reynosa Mx mixed cultured, rancher family with passion for folklore, music, outdoors and traditions \nBeen doing cumbia for couple of year initially in México giving the cumbia rythms a spicy twist with tropical, norteño, amazónico, tumbado, inmortal ®gional flavors",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "FLOR DE LA FRONTERA",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": true,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": null,
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}