SXSW Expo: XR Experience

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  "name": "SXSW Expo: XR Experience",
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  "publish_at": "2026-01-26T17:09:00.000-06:00",
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  "date": "2026-03-15",
  "end_time": "2026-03-15T18:00:00.000-05:00",
  "start_time": "2026-03-15T11:00:00.000-05:00",
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  "image": {
    "alt_text": "XR Experience 2025 - Photo by Aaron Rogosin",
    "credit": "Aaron Rogosin",
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    },
    {
      "name": "Innovation Badge",
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    {
      "name": "Film & TV Badge",
      "type": "filmtv"
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    "name": "Congressional Ballroom",
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    "location": {
      "address": "101 Red River St.",
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      "state": "TX",
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    "events": "[omitted 5 venue events]"
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  "high_sensory_experience": true,
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  "long_description": "Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive the world that surrounds us and redefining how we experience it. The projects presented in our XR Experience emphasize storytelling and art in the immersive world. Come immerse yourself in the most creative minds of the world at the SXSW XR Experience. \r<br><br>\r\rSee the floor plan here: https://sxsw2026-xr.expofp.com/",
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  "sort": "SXSW EXPO: XR EXPERIENCE",
  "source": "Affiliate",
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  "strobe_warning": false,
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  "vod": false,
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  "related_events": [],
  "related_sales_client": {
    "id": 2251399,
    "type": "exhibitor",
    "name": "Fillos do Vento: A Rapa",
    "company_headline": "15,000 sq ft Brooklyn Production Studio & Experiential Hub",
    "company_bio": "100 Sutton Studios is a full-service production company and 15,000 sq ft studio/event space in Greenpoint, Brooklyn. The facility features four pre-lit cyclorama studios, an XL stage, production offices, and a 70-seat screening room/theater. We are a producing partner and creative home for Filhos do Vento: A Rapa, supporting immersive documentary and experiential installations.",
    "location": "New York",
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