The Wrexham Effect: Inside the Show That Changed How the World Sees Wales
Summary
Why US audiences are hooked—and why Wales is emerging as one of the world’s most exciting creative nations. Featuring Welcome to Wrexham star Maxine Hughes and Executive Producer Jeff Luini, this session explores the talent, storytelling and innovation powering Wales’ creative boom. With buzz from the Wrexham v Swansea match and the Wrexham USA Tour, enjoy exclusive clips, candid insights and a celebration of Welsh creativity. Join us from 10:30am for breakfast tacos, mingling and giveaways before the 11am fireside chat.
- Format: Special Event
- Category: Special Event
- Event Type: special_event
- Presented By: The Department for Business and Trade
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "OE47118",
"track": null,
"focus_area": null,
"category": "Special Event",
"event_id": "OE47118",
"event_type": "special_event",
"format": "Special Event",
"genre": null,
"subgenre": null,
"name": "The Wrexham Effect: Inside the Show That Changed How the World Sees Wales",
"presented_by": "The Department for Business and Trade",
"publish_at": "2026-03-07T20:59:00.000-06:00",
"reservable": false,
"reservable_id": null,
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T12:00:00.000-05:00",
"start_time": "2026-03-14T10:30:00.000-05:00",
"message": null,
"image": {
"alt_text": "UK House",
"credit": "",
"url": "https://images.sxsw.com/YUblce-cyF5bIJ4qylsYL1X_iEk=/0x159:1024x842/950x634/images.sxsw.com/185/00279286-cd74-4836-bab4-5e1767dba054/OE47118"
},
"credentials": [
{
"name": "Music Badge",
"type": "music"
},
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
},
{
"name": "Film & TV Badge",
"type": "filmtv"
}
],
"contributors": [],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2351",
"indoor_outdoor": null,
"mixhalo_url": null,
"name": "Palm Door on 6th",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null,
"location": {
"address": "508 E 6th St.",
"lat_lon": [
30.2669107,
-97.7377236
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Palm Door on 6th"
},
"root": null,
"events": "[omitted 5 venue events]"
},
"description": null,
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Why US audiences are hooked—and why Wales is emerging as one of the world’s most exciting creative nations. Featuring Welcome to Wrexham star Maxine Hughes and Executive Producer Jeff Luini, this session explores the talent, storytelling and innovation powering Wales’ creative boom. With buzz from the Wrexham v Swansea match and the Wrexham USA Tour, enjoy exclusive clips, candid insights and a celebration of Welsh creativity. Join us from 10:30am for breakfast tacos, mingling and giveaways before the 11am fireside chat. ",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "WREXHAM EFFECT: INSIDE THE SHOW THAT CHANGED HOW THE WORLD SEES WALES",
"source": "Affiliate",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 2576,
"name": "Recently Added",
"created_at": "2026-02-26T12:08:59.538-06:00",
"updated_at": "2026-02-26T12:08:59.538-06:00",
"sort": "RECENTLY ADDED",
"alpha": "R"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": null,
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}