Featured Session: The Mythical Model: Next Gen Creator-Brand Partnerships
Summary
Digital ad spend will hit $600 billion this year, with brands expected to shift more budget to creators. But how can creators themselves tap this massive opportunity? Rhett & Link, legendary creators and hosts of Good Mythical Morning, will discuss their innovative brand partnership model — built on 360 campaigns, programmatic ads, sponsorships, direct integrations, and the latest brand matching technology — and how other creators can unlock new revenue opportunities to create lasting careers.
- Format: Featured Session
- Category: Featured Session
- Event Type: panel
- Presented By: n/a
Contributors
- Rhett McLaughlin
- Link Neal
- Kaya Yurieff
- Arthur Leopold
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