Building Reality: Generative AI for the Physical World

Event ID: PP1148524

Tue, Mar 17, 2026 | 9:00 PM - 10:00 PM

Venue: Salon D (JW Marriott)

View on Official SXSW

Summary

Generative AI has rapidly advanced in text, imagery, and 3D content, but its potential to shape the physical world remains largely untapped. This panel explores how AI can be used to generate designs for things that can be built, manufactured, or constructed, spanning products, machines, buildings, and infrastructure. Experts in computational design, AI research, and digital fabrication will discuss current challenges, technical hurdles, and the foundational work needed to unlock future impact and bring generative design into the realm of the physical.

Contributors

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