The LEGO Futures Imaginarium: Play Your Way to Tomorrow

{
  "id": "PP1148549",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Workshop",
  "event_id": "PP1148549",
  "event_type": "panel",
  "format": "Workshop",
  "genre": null,
  "subgenre": null,
  "name": "The LEGO Futures Imaginarium: Play Your Way to Tomorrow",
  "presented_by": null,
  "publish_at": "2025-09-30T16:00:00.000-05:00",
  "reservable": true,
  "reservable_id": "PP1148549",
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T16:30:00.000-05:00",
  "start_time": "2026-03-16T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 77753,
      "company": "The LEGO Group",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238660,
      "name": "David Pallash",
      "speaker_types": [],
      "title": "Director Global Initiatives - Social Responsibility",
      "image": {
        "alt_text": "David Pallash",
        "credit": "",
        "url": "https://images.sxsw.com/jCAO9gDWVxWpKYtE_p4N-GCTzOI=/1x0:5008x5007/600x600/images.sxsw.com/48/b362b175-c7f2-4aea-9670-10cf20a030ba/pcid-1618913"
      },
      "speaker_type": "Speaker",
      "details": "David has spent much of his professional life working with young people, including the past ten years at the LEGO Group where he has been leveraging the power of play to connect children’s creativity to real-world challenges, developing programs, experiences and content that builds a sense of agency and voice on the topics children care most about. Equally passionate about creativity and the planet outside of work, David is also a wildlife photographer, musician and conservationist.",
      "links": {},
      "type": "person"
    },
    {
      "id": 77751,
      "company": "The LEGO Group",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238658,
      "name": "Joana Lenkova",
      "speaker_types": [],
      "title": "Futurology Director",
      "image": {
        "alt_text": "Joana Lenkova",
        "credit": "",
        "url": "https://images.sxsw.com/WRHpTpGVX9KC142h5BI1j0d3NiI=/0x123:608x731/600x600/images.sxsw.com/48/278afef9-82b3-4ff4-b34a-2cf74024a595/pcid-1618912"
      },
      "speaker_type": "Speaker",
      "details": "Joana Lenkova has spent her career exploring how change shapes people, organisations, and the world around us. As Director of Cultural and Futures Intelligence at the LEGO Group, she focuses on how technology, nature, identity, and societal shifts will define the future of play and childhood - and how the company can respond with purpose. With nearly two decades of experience across brand, strategy, foresight, and innovation, her work weaves futures thinking into decision-making to connect long-term vision with present action. She has shared her work on global stages including the inaugural SXSW London, UNICEF, the Building Hopeful Futures Festival - a UN Summit of the Future side event, Innovation Roundtable, and the Global Innovation Forum.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2313",
    "indoor_outdoor": null,
    "name": "Brazos I-III",
    "parent_id": "V0353",
    "parent_venue_name": "Courtyard Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "300 E 4th St.",
      "lat_lon": [
        30.2655533,
        -97.7402274
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Courtyard Marriott"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0353",
      "indoor_outdoor": null,
      "name": "Courtyard Marriott",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "What if your most imaginative future was already inside you, hidden in your most cherished moment of childhood play? The LEGO Imaginarium is a hands-on foresight workshop where participants use LEGO bricks, storytelling, and memory prompts to reconnect with their inner child and build physical models of possible futures. Guided by futures thinking tools, the LEGO system in play, and inspired by the creativity of kids, this session blends strategic foresight with playful, hands-on exploration to unlock fresh perspectives on what’s next in the future.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "What if your most imaginative future was already inside you, hidden in your most cherished moment of childhood play? The LEGO Imaginarium is a hands-on foresight workshop where participants use LEGO bricks, storytelling, and memory prompts to reconnect with their inner child and build physical models of possible futures. Guided by futures thinking tools, the LEGO system in play, and inspired by the creativity of kids, this session blends strategic foresight with playful, hands-on exploration to unlock fresh perspectives on what’s next in the future.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "LEGO FUTURES IMAGINARIUM: PLAY YOUR WAY TO TOMORROW",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 950,
      "name": "Storytelling",
      "created_at": "2016-11-04T11:43:51.305-05:00",
      "updated_at": "2024-02-05T16:58:21.488-06:00",
      "sort": "STORYTELLING",
      "alpha": "S"
    },
    {
      "id": 2541,
      "name": "Futurism",
      "created_at": "2025-01-21T18:40:23.863-06:00",
      "updated_at": "2025-01-21T18:40:23.863-06:00",
      "sort": "FUTURISM",
      "alpha": "F"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}