Work Reimagined: Building Attraction, Not Requirements
Summary
Stop fighting about office days and start designing workplace experiences that people actually want. This panel brings together LinkedIn's workforce research leader with real-time employee insights, the architect of Gensler's leading workplace experience platform, and Rivian's expert in customer community building. Discover why meaningful in-person connection becomes even more valuable as AI handles routine work, cutting edge examples of experimental workplaces, and proven strategies to create immediately measurable ROI from thoughtfully designed workplace experiences and communities.
- Format: Panel
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Contributors
- Janet Pogue McLaurin
- Tony Caravano
- Stephanie Timm
- Brett Hautop
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