The Hour That’ll Define 2026: Culture, Trends, & What’s Next

Event ID: PP1149040

Sun, Mar 15, 2026 | 7:30 PM - 8:30 PM

Venue: Waterloo Ballroom 3 (Austin Marriott Downtown)

View on Official SXSW

Summary

Most trend reports feel like homework. Not this one. This is an hour of zero effort, all takeaways. Chris Danton and Kirsten Ludwig have spent the year decoding what’s actually happening across culture, F&B, Silvers, Alphas, retail, tech, wellness, beauty, and travel for GOOD THINKING — the newsletter 16K+ executives at Target, LVMH, and Klaviyo wait for every week. Now they’re bringing you the distilled version: 10 trends that matter most for 2026 — delivered with pace, perspective, and zero patience for the obvious. You’ll leave knowing exactly what to do on Monday — and how to think for the year ahead.

Contributors

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