The New Gold Rush of AI Data Centers
Summary
As AI accelerates, demand for data centers has sparked a modern-day gold rush reshaping land use, energy, and regional economies. Drawing on her experience developing large-scale projects in high-growth markets, Anita Verma-Lallian explains why certain regions are emerging as AI infrastructure hubs while others face real constraints. She breaks down what drives site selection, from zoning and entitlements to power, water, and community impact, cutting through the hype to reveal where the true opportunities lie and how communities can realistically position themselves for long-term investment.
- Format: Fireside Chat
- Category: Fireside Chat
- Event Type: panel
- Presented By: n/a
Contributors
- Zoya Hasan
- Anita Verma-Lallian
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1149112",
"track": "Startups",
"focus_area": null,
"category": "Fireside Chat",
"event_id": "PP1149112",
"event_type": "panel",
"format": "Fireside Chat",
"genre": null,
"subgenre": null,
"name": "The New Gold Rush of AI Data Centers",
"presented_by": null,
"publish_at": "2026-01-13T15:00:00.000-06:00",
"reservable": true,
"reservable_id": "PP1149112",
"reserved": false,
"date": "2026-03-15",
"end_time": "2026-03-15T17:00:00.000-05:00",
"start_time": "2026-03-15T16:00:00.000-05:00",
"message": null,
"image": {
"alt_text": "The New Gold Rush of AI Data Centers",
"credit": "Kevin Scanlon",
"url": "https://images.sxsw.com/U_h01QkqgrAuBLNUDV03W5JxQ3I=/950x633/images.sxsw.com/187/c6484dfe-0011-e04d-db51-83592817bc89/pp1149112"
},
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 95353,
"company": "Forbes",
"credential_types": [
"innovation"
],
"entity_id": 2258271,
"name": "Zoya Hasan",
"speaker_types": [],
"title": "Reporter",
"image": null,
"speaker_type": "Speaker",
"details": null,
"links": {},
"type": "person"
},
{
"id": 82549,
"company": "Arizona Land Consulting",
"credential_types": [
"innovation"
],
"entity_id": 2244242,
"name": "Anita Verma-Lallian",
"speaker_types": [],
"title": "CEO & Founder",
"image": {
"alt_text": "Anita Verma-Lallian",
"credit": "Kevin Scanlon",
"url": "https://images.sxsw.com/Z34NJ5jDi1D-BE5cKrO3iyPdP6g=/600x600/images.sxsw.com/48/59f02a1b-8d1a-8c87-03e1-f3c2dfc1ed02/pcid-1632576"
},
"speaker_type": "Speaker",
"details": null,
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": "3",
"id": "V0453",
"indoor_outdoor": "INDOOR",
"name": "Salon C",
"parent_id": "V0403",
"parent_venue_name": "JW Marriott",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "110 E 2nd St.",
"lat_lon": [
30.2645713,
-97.743198
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "JW Marriott"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V0403",
"indoor_outdoor": null,
"name": "JW Marriott",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 5 venue events]"
},
"description": "As AI accelerates, demand for data centers has sparked a modern-day gold rush reshaping land use, energy, and regional economies. Drawing on her experience developing large-scale projects in high-growth markets, Anita Verma-Lallian explains why certain regions are emerging as AI infrastructure hubs while others face real constraints. She breaks down what drives site selection, from zoning and entitlements to power, water, and community impact, cutting through the hype to reveal where the true opportunities lie and how communities can realistically position themselves for long-term investment.",
"experience_level": "Intermediate",
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": false,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "As AI accelerates, demand for data centers has sparked a modern-day gold rush reshaping land use, energy, and regional economies. Drawing on her experience developing large-scale projects in high-growth markets, Anita Verma-Lallian explains why certain regions are emerging as AI infrastructure hubs while others face real constraints. She breaks down what drives site selection, from zoning and entitlements to power, water, and community impact, cutting through the hype to reveal where the true opportunities lie and how communities can realistically position themselves for long-term investment.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "NEW GOLD RUSH OF AI DATA CENTERS",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 979,
"name": "Data",
"created_at": "2016-11-09T14:50:36.874-06:00",
"updated_at": "2026-02-08T12:40:06.216-06:00",
"sort": "DATA",
"alpha": "D"
},
{
"id": 2114,
"name": "AI",
"created_at": "2020-01-17T14:51:44.091-06:00",
"updated_at": "2026-02-17T20:42:14.828-06:00",
"sort": "AI",
"alpha": "A"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Startups",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}