Mentor Session: Maria Gonima (Big Smile Co)

{
  "id": "PP1149306",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149306",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Maria Gonima (Big Smile Co)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149306",
  "reserved": false,
  "date": "2026-03-15",
  "end_time": "2026-03-15T15:45:00.000-05:00",
  "start_time": "2026-03-15T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79095,
      "company": "Big Smile Co.",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2240155,
      "name": "Maria Gonima",
      "speaker_types": [],
      "title": "Founder",
      "image": {
        "alt_text": "maria gonima",
        "credit": null,
        "url": "https://images.sxsw.com/du7UVdk8gjihLqo5y_rKSsninFo=/92x91:823x822/600x600/images.sxsw.com/48/e51d1d2e-83f1-4a34-9195-fcf817eee642/pcid-1155918"
      },
      "speaker_type": "Speaker",
      "details": "Maria Consuelo Gonima is a Colombian-American executive in digital PR and marketing communications with a vision for community-powered storytelling. With over two decades of experience across digital strategy and integrated marketing, she has led campaigns for Hulu, Warner Bros Discovery, Meow Wolf, Fullscreen, Tribeca, and the Annenberg Foundation. As fractional COO, she helped video AI startup Reely scale into a category leader and secure acquisition by Magnifi. Her background is anything but conventional, spanning radio, concert production, DJing, and even a rap debut on NBA2k9. Through Big Smile Co., the hybrid communications practice she founded, Maria drives brand momentum using the PESO model to blend paid, earned, shared, and owned media across tech, entertainment, AI, and social good.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0367",
    "indoor_outdoor": "INDOOR",
    "name": "Room 400-402",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in XR, Storytelling, Marketing/Advertising/PR, Entrepreneurship, Content Strategy/Production.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in XR, Storytelling, Marketing/Advertising/PR, Entrepreneurship, Content Strategy/Production.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: MARIA GONIMA (BIG SMILE CO)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}