Mentor Session: A.D. Johnson (Mass Appeal)

{
  "id": "PP1149418",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149418",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: A.D.  Johnson (Mass Appeal)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149418",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T17:15:00.000-05:00",
  "start_time": "2026-03-13T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 79145,
      "company": "Mass Appeal",
      "credential_types": [
        "music"
      ],
      "entity_id": 2240208,
      "name": "A.D. Johnson",
      "speaker_types": [],
      "title": "Head of Sync",
      "image": {
        "alt_text": "A.D. Johnson",
        "credit": null,
        "url": "https://images.sxsw.com/cOaXdSEo7OqHkWN2YzXtMbC3xnQ=/1065x0:6569x5504/600x600/images.sxsw.com/48/9840e50c-da24-4826-af8c-500e61a821ed/pcid-848174"
      },
      "speaker_type": "Speaker",
      "details": "A.D. Johnson is currently the Head of Sync at Mass Appeal founded by Nasir \"\"Nas\"\" Jones and Peter Bittenbender.\r\rA.D. is the founder of Chosen Musicians with music supervisor and music coordinator credits including Natural Hair The Movie (ALLBLK, Amazon Prime), All The Queen's Men (BET), Bid For Love (BET+), It's Complicated, and Wrong Girl. Also, A.D. was accepted as part of the inaugural Warner Bros. Discovery Access Music Supervisor Program Cohort.\r\rA.D. previously was Head of Creative Sync Licensing at SoundCloud where he pitched and marketed music for sync placement opportunities to clients in Film/TV, advertising, gaming, sports, trailers, promos, tech and corporate. Also, he provided A&R services to discover new artists to be added to the sync roster and built out a production music library. \r\rPrior to SoundCloud, he was on the Def Jam|Republic|Island|Verve sync licensing team and Music Licensing Executive for the production music library, Universal Production Music via Universal Music Group. During his tenure at UMG, A.D. sat on the board of UMG Black Label ERG as the programming co-chair and helped create and facilitate UMG's first mentorship program in the company’s history. \r\rA.D. has a strong passion for MUSIC and is devoted to making an IMPACT on the CULTURE.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, A&R, Publishing.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Sync/Licensing, A&R, Publishing.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: A.D.  JOHNSON (MASS APPEAL)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}