Mentor Session: Daniela Santamaria (Beyond Music)

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  "publish_at": "2026-01-16T10:00:00.000-06:00",
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  "date": "2026-03-16",
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      "company": "Beyond Music",
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      "name": "Daniela Santamaria Herran",
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      "details": "Daniela Santamaria is a seasoned music executive and growth marketing strategist with over 10 years of experience shaping the global music industry. With a career spanning the U.S., Latin America, and Spain, she has collaborated with top-tier companies such as Live Nation, OCESA, Amuse, and WK Records, driving impactful strategies across digital marketing, brand partnerships, and artist development.\rAs the founder of Beyond Music, Daniela leads strategy-driven digital campaigns and high-impact alliances for independent record labels, artists, and music businesses. Her expertise lies in Direct-to-Fan strategies and strategic partnerships, pioneering innovative approaches that empower artists and brands to thrive in today’s fast-evolving music landscape.\rWith Beyond Music, she now works with artists like The Hives, D4vd, Brutalismus 3000, Linda Habitante, Snøw and clients like Snafu Records, Sony music, Virgin Music, Idartes (Festivales al Parque), Matrix Entertainment, and Spitfire audio. \rOriginally rooted in brand marketing , Daniela transitioned into the music industry to merge her passion for music with cutting-edge digital growth strategies. Today, she is a thought leader in music marketing and audience development, frequently sharing insights as a speaker and panelist at industry conferences. Her work is dedicated to driving innovation, fostering meaningful connections, and shaping the future of the music business.",
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  "description": "Meeting with this mentor is highly recommended if you're interested in Music Tech, Marketing/PR, Women in Music.",
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