Mentor Session: Hallie Anderson (Rareform)

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  "date": "2026-03-17",
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      "details": "Hallie Anderson is co-founder of Rareform, a boutique artist services company built for independent musicians. Rareform has worked with artists such as Royel Otis, Julia Jacklin, L’Imperatrice, The Blaze, Windser, Genesis Owusu, and others to build custom direct marketing, digital, DSP, and release strategy campaigns that support long-term growth. Before co-founding Rareform with her business partner Jess Page, she and Page served as co-General Managers of Mom+Pop Music representing artists like Flume, Courtney Barnett and Tash Sultana. Anderson has experience in all areas of the music business, from labels to live to management, having cut her teeth at AEG Northwest and Foundations Artist Management. A Seattle native and Fordham MBA, Anderson is an expert in comprehensive release strategy with a keen understanding of the relationship between US and global music markets. Her scrappy approach has supported strategic development for GRAMMY-winning artists and emerging creators alike.  ",
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