Mentor Session: Samantha Sadicario (unleashd creative)

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      "details": "Sammi Sadicario is the COO of unleashd creative, a boutique branding and marketing agency specializing in artist development in the music industry. Led alongside CEO RuffMusicOfficial (SVP of Audience Engagement at Big Loud), unleashd creative has worked with 300+ artists and brands, diagnosing why their brands aren't connecting with audiences and rebuilding them around three core elements: Story, Plot, and Visual Aesthetic.\rHer approach combines strategic brand analysis with deep expertise in audience psychology and communication. She's known for being able to look at an artist's content and immediately identify the disconnect between what they're trying to say and what audiences are actually receiving. This diagnostic skill has helped emerging and established artists across electronic, pop, and alternative genres build authentic brands that convert followers into fans.\rBefore joining unleashd creative as co-leader, Sammi spent 20+ years as a performance coach and communication strategist, working with professionals to master vocal delivery, stage presence, and authentic connection. This unique background allows her to see artist branding through both a marketing lens and a performance psychology lens, understanding not just what to say, but how to embody it.\rAs a mentor, Sammi specializes in helping artists identify the gap between their intended brand and their actual brand presence, and providing actionable frameworks to close that gap.",
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  "description": "Meeting with this mentor is highly recommended if you're interested in Marketing/PR, Women in Music, A&R.",
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