Mentor Session: Amy Crawford (MassiveMusic)

{
  "id": "PP1149899",
  "track": "Music",
  "focus_area": null,
  "category": "Mentor Session",
  "event_id": "PP1149899",
  "event_type": "panel",
  "format": "Mentor Session",
  "genre": null,
  "subgenre": null,
  "name": "Mentor Session: Amy Crawford (MassiveMusic)",
  "presented_by": null,
  "publish_at": "2026-01-16T10:00:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1149899",
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T12:45:00.000-05:00",
  "start_time": "2026-03-16T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 22798,
      "company": "Massivemusic",
      "credential_types": [
        "music"
      ],
      "entity_id": 2019887,
      "name": "Amy Crawford",
      "speaker_types": [],
      "title": "VP, Creative Development",
      "image": {
        "alt_text": "Amy Crawford",
        "credit": null,
        "url": "https://images.sxsw.com/j1eleg02ggAN0u8CKFLTF-4F4sc=/0x509:3648x4157/600x600/images.sxsw.com/48/180fab99-bbb6-425c-8a88-e9dca0816aa9/pcid-1013436"
      },
      "speaker_type": "Speaker",
      "details": "Amy Crawford works at the intersection of music, brands & innovation as VP, Creative Development (Americas) at Songtradr/MassiveMusic. It’s highly likely that you interact with award-winning music and sound that she created as you go about your day, having led sonic branding & design efforts for global brands, entertainment and media having led sonic branding efforts for global brand and entertainment clients including Disney, HBO, ESPN, PepsiCo and beyond. Her thoughts on sonic branding and the future of music in media have been published by The New York Times, AdAge, AdWeek, Muse by Clio, Hypebot and more. She has been invited to lead workshops and/or speak alongside Muppet friends from the Jim Henson Company, at SXSW, at Advertising Week, the AICP and at NASA’s Jet Propulsion Laboratory. Having spent her early career playing in bands, touring and collaborating with top artists, Amy is a member of The Recording Academy and President of the East Chapter Board of the Association of Music Producers.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2407",
    "indoor_outdoor": null,
    "name": "Tannehill",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Meeting with this mentor is highly recommended if you're interested in Women in Music, Sync/Licensing, Sales & Sponsorships, Emerging Technologies.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Meeting with this mentor is highly recommended if you're interested in Women in Music, Sync/Licensing, Sales & Sponsorships, Emerging Technologies.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MENTOR SESSION: AMY CRAWFORD (MASSIVEMUSIC)",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}