Mentor Session: Steve Shin (KreatorsNetwork)

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      "details": "Data-Driven Music Marketer | Founder & CEO, Kreators Network\r\rCurrent Role\r- Founder & CEO of Kreators Network Inc. (KRTRS) since July 2018\r- KRTRS is the exclusive Korea representative for Luminate (Billboard's data platform)\r- Provides marketing consulting, software development, and data analysis services to major K-pop labels including HYBE, JYP, YG, and SM Entertainment\r- Currently expanding operations to Japan and Taiwan\r\rProfessional Background\r- Business Owner, Loen Entertainment Inc. (Mar 2017 – Mar 2018, Seoul)\r    - Loen Entertainment is now part of Kakao Entertainment, one of Korea's largest music distribution companies\r- Manager, MyMusicTaste (Jul 2016 – Jan 2017, Seoul)\r    - Fan-driven concert demand platform connecting global audiences with artists\r- Business Analyst, McKinsey & Company (Jun 2014 – Jul 2016, Seoul)\r    - 2+ years of management consulting experience in strategic problem-solving and data analysis\r- Research Intern, McKinsey & Company (Jan 2013 – Jun 2013, Seoul)\r\rEducation\r- The Wharton School, University of PennsylvaniaBachelor of Applied Science in Finance (2006–2014)\r\rAreas of Expertise\r- Music data analytics and streaming performance analysis\r- K-pop marketing strategy and global market expansion\r- Music Placement (MPL) campaigns on TikTok, YouTube Shorts, and Instagram Reels\r- Concert ticket sales prediction models using streaming data correlation\r- Artist competitive positioning and market intelligence",
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