Moving Culture: Music Brand Campaigns with an Eye for Equity

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      "name": "Music Badge",
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      "name": "Vatana Shaw",
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      "details": "Vatana Shaw is a Music Brand Partnerships agent within the Los Angeles office of leading global talent, sports, entertainment, and advisory company, UTA. Forward-thinking with over 15 years of experience in talent & asset management, talent partnerships, and brand strategy, Shaw’s passion lies in nurturing the growth of artists. As a key player at UTA, Shaw specializes in brokering global endorsement deals between music artists and Fortune 500 companies, collaborating with a diverse roster of esteemed artists.\r \rThrough strategic planning and a deep understanding of both the music and branding landscapes, she ensures each partnership is tailored to maximize impact and resonance. With an intuitive grasp of audience discovery processes, brand objectives, and talent management, she is committed to elevating every deal to its highest potential and using her unique ability to see around corners and exceed expectations.",
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  "description": "Vatana Shaw, Music Brand Partnerships Agent at United Talent Agency, curates deals that are equally impactful to artists as they are to the broader social ecosystem, striking a balance to ensure artist contentment, impactful authenticity, and relevant representation by finding the equilibrium between big payouts and equity. \r\rIn this session, Shaw draws from her ample dealmaking experience to discuss the ever-evolving new music economy and the strategy behind identifying equitable opportunities for artists at all stages in their career. ",
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  "long_description": "Vatana Shaw, Music Brand Partnerships Agent at United Talent Agency, curates deals that are equally impactful to artists as they are to the broader social ecosystem, striking a balance to ensure artist contentment, impactful authenticity, and relevant representation by finding the equilibrium between big payouts and equity. \r\rIn this session, Shaw draws from her ample dealmaking experience to discuss the ever-evolving new music economy and the strategy behind identifying equitable opportunities for artists at all stages in their career. ",
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