Mentor Session: Jayden (Eui Sung) Son (Kreatorsnetwork Inc.)

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  "date": "2026-03-15",
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      "details": "Jayden E. Son is a cross-border music business strategist and the Chief Business Development Officer at Kreators Network (KN), leading global partnerships and data-driven marketing initiatives across Korea, Japan, and the broader Asia-Pacific region. He began his career at Sony Music and later founded HYPEER Inc., a music-experience–driven marketing and creative label recognized for localization strategy, artist branding, and high-impact campaign design. Following HYPEER’s acquisition by KN, he integrated his MX (Music Experience) framework into KN’s AI-powered artist marketing platform and now oversees business development, international label relations, and large-scale experiential projects.\rJayden collaborates with major global companies including Universal Music Japan, Sony Music Japan, AVEX, and The Orchard. His cross-border projects include the J-POP.ZIP showcase in Seoul, Phone Booth Live (PB LIVE) with KDDI, Tower Records Shibuya’s K-Series pop-ups, and multiple Korea–Japan artist development pipelines. As a songwriter under Warner Chappell Music (jxxdxn), he has contributed to releases from ENHYPEN, HyunA, CLOSE YOUR EYES, and other rising acts, combining market intelligence with creative storytelling.\rA trilingual strategist (KR/JP/EN) known for clarity, structure, and execution, Jayden focuses on designing systems that enable creators to scale across borders. His work connects insights to impact, transforming regional creative strengths into global opportunities.",
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