Why Most Companies Will Never Be AI Native

Event ID: PP1150103

Sun, Mar 15, 2026 | 3:00 PM - 4:00 PM

Venue: Room 410 (Hilton Austin Downtown)

View on Official SXSW

Summary

AI-native has become the goal, but for many organizations it’s unrealistic or unnecessary. This conversation will look honestly at what AI-native really means and why teams get stuck trying to achieve it. We’ll explore the technical, organizational, and human bottlenecks that hold companies back, and how strong leaders decide when to invest, when to adapt, and when to walk away. A grounded discussion about tradeoffs, judgment, and practical AI outcomes.

Contributors

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