Everything Is a Touchpoint: Designing Cohesive Brand Moments

{
  "id": "PP1150126",
  "track": "Design",
  "focus_area": null,
  "category": "Workshop",
  "event_id": "PP1150126",
  "event_type": "panel",
  "format": "Workshop",
  "genre": null,
  "subgenre": null,
  "name": "Everything Is a Touchpoint: Designing Cohesive Brand Moments",
  "presented_by": null,
  "publish_at": "2026-01-05T12:14:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1150126",
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T15:00:00.000-05:00",
  "start_time": "2026-03-18T13:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 80043,
      "company": "The Trade Desk",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2241341,
      "name": "Brooke Westfall",
      "speaker_types": [],
      "title": "Global Creative Director",
      "image": {
        "alt_text": "Brooke Westfall",
        "credit": "Aubrey Hord",
        "url": "https://images.sxsw.com/5IwZQikMppAEasX9Vlm7pdYUcAw=/600x600/images.sxsw.com/48/331e7ad6-d82f-218e-a5b5-c28f51577052/pcid-1630471"
      },
      "speaker_type": "Speaker",
      "details": "Brooke Westfall is Global Creative Director at The Trade Desk, where she leads creative teams across NAMER, EMEA, and APAC. She drives brand strategy, creative concepting, and execution across integrated campaigns, experiential events, digital platforms, and visual identity systems. Her career bridges fine art, design, and advertising technology, bringing a hands-on understanding of craft to strategic brand building. Born and raised in Maui, she's now based in Brooklyn and still figuring out winter.",
      "links": {},
      "type": "person"
    },
    {
      "id": 80042,
      "company": "The Trade Desk",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2241340,
      "name": "Shana Hale",
      "speaker_types": [],
      "title": "Vp, Global Brand + Creative",
      "image": {
        "alt_text": "Shana Hale",
        "credit": "Kathryn Sheldon",
        "url": "https://images.sxsw.com/x4g4iQK79fSNDd2Os6tcva6CgtY=/600x600/images.sxsw.com/48/c8ce66b5-af45-12e1-470c-b2d9e1d03359/pcid-1630463"
      },
      "speaker_type": "Speaker",
      "details": "Shana Hale is VP, Global Brand + Creative at The Trade Desk — a global advertising technology company — where she leads their Creative, Creative Operations and Brand Strategy teams, known collectively as TTD Creative Shop. There, she oversees everything global 360 campaigns, event and activation design, digital experiences, editorial design, and everything in between. She previously worked at various media, tech, and in-house creative roles. Shana is based in the beautiful Brooklyn neighborhood Fort Greene where she and her husband chase after their 2 kids.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2190",
    "indoor_outdoor": null,
    "name": "Rio Grande Ballroom 2",
    "parent_id": "V0353",
    "parent_venue_name": "Courtyard Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "300 E 4th St.",
      "lat_lon": [
        30.2655533,
        -97.7402274
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Courtyard Marriott"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0353",
      "indoor_outdoor": null,
      "name": "Courtyard Marriott",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Every interaction tells your brand’s story. As marketing guru Seth Godin reminds us, “Every interaction, in any form, is branding.” This workshop explores how every facet of your brand, from your website to a digital campaign or even an internal memo, creates a lasting impression. Join us as we break down universal principles of elevated design, brand consistency, and intuitive user experience, drawing on real-world examples. This session blends inspiration with hands-on practice, equipping you with actionable methods for strengthening brand cohesion across every touchpoint you influence.",
  "experience_level": "Intermediate",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Every interaction tells your brand’s story. As marketing guru Seth Godin reminds us, “Every interaction, in any form, is branding.” This workshop explores how every facet of your brand, from your website to a digital campaign or even an internal memo, creates a lasting impression. Join us as we break down universal principles of elevated design, brand consistency, and intuitive user experience, drawing on real-world examples. This session blends inspiration with hands-on practice, equipping you with actionable methods for strengthening brand cohesion across every touchpoint you influence.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "EVERYTHING IS A TOUCHPOINT: DESIGNING COHESIVE BRAND MOMENTS",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1094,
      "name": "Branding",
      "created_at": "2016-11-28T14:54:15.982-06:00",
      "updated_at": "2022-02-14T12:07:45.213-06:00",
      "sort": "BRANDING",
      "alpha": "B"
    },
    {
      "id": 982,
      "name": "Design",
      "created_at": "2016-11-09T15:05:12.041-06:00",
      "updated_at": "2024-02-10T20:46:02.281-06:00",
      "sort": "DESIGN",
      "alpha": "D"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Design",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}