Featured Session: Shaping Brand Relevance for a New Generation

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      "name": "Tasia Filippatos",
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      "details": "Tasia Filippatos is the President of Disney Consumer Products, the global retail division of The Walt Disney Company. This division includes the world’s largest licensing business with $62 billion in annual retail sales, the top children’s publishing brand and one of the leading games licensors. It is also comprised of the global Disney Store business and hundreds of shopping destinations at Disney’s theme parks. \r\rWith the mission of “creating happiness every day,” Tasia’s global organization brings Disney’s beloved characters and brands into the daily lives of fans around the world. With a presence in over 100 categories and a global reach across more than 180 countries, Disney Consumer Products works with the biggest brands in fashion, luxury, technology, gaming and publishing to reach consumers at every level of retail. \r\rDisney Consumer Products is at the forefront of creativity and innovation, including developing the all-new games and entertainment universe with Epic Games. This collaboration will invite fans to play, watch, shop and engage with Disney stories and characters in groundbreaking ways in the digital space. \rPrior to this role, Tasia oversaw the Disney Consumer Products business in Europe, Middle East and Africa as senior vice president. There, she drove the development of commercial strategies spanning all product categories, spearheaded DCP’s luxury business and oversaw Disney Store retail and e-commerce in Europe. \rEarlier in her career, Tasia led global communications and public affairs teams for both Disney Experiences and Disney Consumer Products. In these roles, she drove transformative change, instilling a business-driven communications approach to enhance the Disney brand.\rTasia sits on the Board of Directors for Make-A-Wish International and previously served on the Development Board of the Elton John AIDS Foundation and the Board of Disney Cruise Line. \rPrior to joining The Walt Disney Company in 2008, Tasia served in a number of senior level government positions in Washington, D.C. and began her career as a litigation attorney. She is an honors graduate of Claremont McKenna College and received her law degree from Georgetown University Law Center.",
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  "description": "Join Disney for a candid, forward-looking conversation on staying culturally relevant and driving growth in a rapidly changing market. Drawing from real-world experience at the intersection of commerce, creativity and global trends, this session will tackle the essential question for any organization: \"How can brands remain meaningful and resilient for future generations?\"",
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