Mentor Session: Bridget FitzGibbons (Lonely Planet)
Summary
Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.
- Format: Mentor Session
- Category: Mentor Session
- Event Type: panel
- Presented By: n/a
Contributors
- Bridget FitzGibbons
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1150367",
"track": "Culture",
"focus_area": null,
"category": "Mentor Session",
"event_id": "PP1150367",
"event_type": "panel",
"format": "Mentor Session",
"genre": null,
"subgenre": null,
"name": "Mentor Session: Bridget FitzGibbons (Lonely Planet)",
"presented_by": null,
"publish_at": "2026-01-16T10:00:00.000-06:00",
"reservable": true,
"reservable_id": "PP1150367",
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T17:15:00.000-05:00",
"start_time": "2026-03-14T16:00:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 78886,
"company": "Lonely Planet",
"credential_types": [
"innovation"
],
"entity_id": 2239857,
"name": "Bridget FitzGibbons",
"speaker_types": [
"Speaker",
"Representative"
],
"title": "Brand Marketing Director",
"image": {
"alt_text": "Bridget FitzGibbons",
"credit": null,
"url": "https://images.sxsw.com/Q_J3a05qdu0PfgS0JBW1N8HHW3E=/600x600/images.sxsw.com/48/f83c8449-be0c-205e-36c5-91c009efb816/pcid-1624249"
},
"speaker_type": "Representative/Speaker",
"details": "Bridget FitzGibbons is the Director of Growth Marketing at Lonely Planet, leading the consumer brand and awareness campaigns for the digital arm of the travel brand. She has 12 years of experience guiding brand strategy and execution of marketing campaigns both on the agency side with AbelsonTaylor and Momentum Worldwide, and brand side at Disney. Passionate about helping women overcome adversity, she is a supporter and past mentor for GirlForward, helping refugee girls build new lives in the U.S. She holds a BA, Communication Studies from Clemson University and lives in South Florida.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": "4",
"id": "V0367",
"indoor_outdoor": "INDOOR",
"mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=429&partner=true",
"name": "Room 400-402",
"parent_id": "V0365",
"parent_venue_name": "Hilton Austin Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "500 E 4th St.",
"lat_lon": [
30.2651364,
-97.7381904
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Hilton Austin Downtown"
},
"root": {
"id": "V0365",
"name": "Hilton Austin Downtown",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.",
"experience_level": "Beginner",
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Meeting with this mentor is highly recommended if you're interested in Storytelling, Marketing/Advertising/PR.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "MENTOR SESSION: BRIDGET FITZGIBBONS (LONELY PLANET)",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Culture",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}