Artist Demo Listening Session (Music for Sync) Presented by Discovr Radio

Event ID: PP1150504

Wed, Mar 18, 2026 | 7:30 PM - 8:30 PM

Venue: Valhalla

Summary

Artist Demo Listening Sessions, Presented by Discovr Radio, at SXSW are an interactive format where attendees have the opportunity to play demos for music experts, sparking real-time feedback and meaningful industry connections. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun! Each session will be followed up a social hour. Physical submissions will not be accepted at the door. Demo’s will be played on a first-come, first-served basis and attendees must submit their demo’s prior to the day of the session by 11:59pm. Please carefully read and fill out the form below to officially submit your demo: https://airtable.com/appYFNh7bkKd8nmwh/pagfBEWaVPizme5jr/form

Format: Demo Listening
Category: Demo Listening
Event Type: panel
Presented By: n/a

Contributors

Scott Coleman
Malayna Ellis

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload

{
  "id": "PP1150504",
  "track": "Music",
  "focus_area": null,
  "category": "Demo Listening",
  "event_id": "PP1150504",
  "event_type": "panel",
  "format": "Demo Listening",
  "genre": null,
  "subgenre": null,
  "name": "Artist Demo Listening Session (Music for Sync) Presented by Discovr Radio",
  "presented_by": null,
  "publish_at": "2026-02-17T16:28:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T15:30:00.000-05:00",
  "start_time": "2026-03-18T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 93638,
      "company": "The Elements Music",
      "credential_types": [
        "music"
      ],
      "entity_id": 2256448,
      "name": "Scott Coleman",
      "speaker_types": [],
      "title": "Creative Producer",
      "image": {
        "alt_text": "Scott Coleman",
        "credit": "",
        "url": "https://images.sxsw.com/wMMV1HTwyJL1dfT7pcGf3z2O-qQ=/260x15:1694x1449/600x600/images.sxsw.com/48/9e2172d7-0197-4b43-ac7f-d95a17d28f0f/pcid-1643099"
      },
      "speaker_type": "Speaker",
      "details": "Scott has been described as a musical Swiss Army Knife. An experienced creative, producer, composer, songwriter, audio engineer, and DJ, his breadth of skill sets makes him a highly valued collaborator for all types of projects. \rHe’s creative directed global campaigns for some of the world’s leading brands including American Airlines, Citi Bank, Squarespace, and composed tracks that have landed on spots with Don Julio, Abercrombie, and Dr Pepper. His music has made its way onto an Oikos superbowl spot and a rockstar-studded campaign for Workday. He was also an early pioneer of custom music for brand campaigns on TikTok, with his sounds racking up billions of views and impressions on the platform.    \rCurrently residing in San Diego. When he isn’t cooking up some heat for The Elements, you can find him surfing, snowboarding, or hanging with his cat.\r",
      "links": {},
      "type": "person"
    },
    {
      "id": 90221,
      "company": "Butter Music and Sound",
      "credential_types": [
        "music"
      ],
      "entity_id": 2252785,
      "name": "Malayna Ellis",
      "speaker_types": [],
      "title": "Head of Sync + A&R",
      "image": {
        "alt_text": "Malayna Ellis",
        "credit": null,
        "url": "https://images.sxsw.com/lvanXhtd5T1OrMw__FVbS8xpzYI=/79x36:981x938/600x600/images.sxsw.com/48/9217fb6d-3247-448a-a77f-bddea9918ca7/pcid-1307022"
      },
      "speaker_type": "Speaker",
      "details": "Malayna Ellis is Head of Sync and A&amp;R at Butter Music and Sound, specializing in music supervision for advertising and creative sync licensing across all media. She leads Butter’s A&amp;R-driven sync strategy, aligning music with narrative and brand objectives. Previously, Ellis worked in creative sync at Glassnote Records, supporting pitching and licensing for a roster of internationally recognized artists. She is also a freelance film music supervisor, most recently on Pretty Thing (2025), and brings a curator-led perspective informed by her background as an active DJ.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V0248",
    "indoor_outdoor": "INDOOR",
    "name": "Valhalla",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 Red River St.",
      "lat_lon": [
        30.2680595,
        -97.7368537
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Valhalla"
    },
    "root": {
      "accessible": null,
      "age_policy": "21+",
      "floor": null,
      "id": "V0248",
      "indoor_outdoor": "INDOOR",
      "name": "Valhalla",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Artist Demo Listening Sessions, Presented by Discovr Radio, at SXSW are an interactive format where attendees have the opportunity to play demos for music experts, sparking real-time feedback and meaningful industry connections. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun! Each session will be followed up a social hour. Physical submissions will not be accepted at the door. Demo’s will be played on a first-come, first-served basis and attendees must submit their demo’s prior to the day of the session  by 11:59pm.  Please carefully read and fill out the form below to officially submit your demo: https://airtable.com/appYFNh7bkKd8nmwh/pagfBEWaVPizme5jr/form",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Artist Demo Listening Sessions, Presented by Discovr Radio, at SXSW are an interactive format where attendees have the opportunity to play demos for music experts, sparking real-time feedback and meaningful industry connections. You must be present to have your music in the running to be heard! SXSW attendees not having demos played are encouraged to attend and listen in on the fun! Each session will be followed up a social hour. Physical submissions will not be accepted at the door. Demo’s will be played on a first-come, first-served basis and attendees must submit their demo’s prior to the day of the session  by 11:59pm.  Please carefully read and fill out the form below to officially submit your demo: https://airtable.com/appYFNh7bkKd8nmwh/pagfBEWaVPizme5jr/form",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "ARTIST DEMO LISTENING SESSION (MUSIC FOR SYNC) PRESENTED BY DISCOVR RADIO",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": {
    "id": 2249058,
    "type": "brand",
    "name": "Discovr Radio",
    "company_headline": "Get plays on mainstream radio",
    "company_bio": "Discovr is an artist-focused service that lets musicians and songwriters have their music played on radio station streams, alongside broadcast programming. Artists, labels, managers, and distributors can use Discovr to upload tracks and have them inserted into radio streams – in place of ad interruptions – through faidr, a radio streaming app. Once a track has been approved, Discovr customers can monitor listener engagement and behavior through a robust analytics dashboard.\n\n\n\n",
    "location": "Boulder, CO",
    "logo_url": "https://images.sxsw.com/p_S9pSeDFyh02blNKxL5wpZn4T4=/50x101:1029x1080/950x950/images.sxsw.com/192/9be57b97-532c-40af-a445-81256e69d604/SalesClient-8672",
    "image_url": "https://images.sxsw.com/oo0-4av7Y8kC-qv4sw-kNnZvlfM=/0x0:3001x2001/950x633/images.sxsw.com/193/71846909-1244-41f7-b343-c767aa1e74bb/SalesClient-8672",
    "events": "[omitted 5 related events]"
  }
}