Innovators Today and the Future of Play

Event ID: PP1150605

Sun, Mar 15, 2026 | 3:00 PM - 4:00 PM

Venue: Waller Ballroom D (Austin Marriott Downtown)

View on Official SXSW

Summary

For generations, play has shaped how we imagine, connect, and create. Today it spans toys, gaming, anime, sports, and emerging tech, blending physical and digital worlds into shared experiences. As new technologies, platforms, and global fandoms accelerate, play is being redefined in real time. Play is no longer confined to a toy aisle, a console, or a screen; it now unfolds across worlds, driven by creativity, community, and connection. Join industry innovators exploring how breakthrough technologies, powerhouse partnerships, and mixed-world experiences are shapin g the future of play, creativity, and culture.

Contributors

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