Experiential Marketing Meet Up

{
  "id": "PP1162217",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Meet Up",
  "event_id": "PP1162217",
  "event_type": "panel",
  "format": "Meet Up",
  "genre": null,
  "subgenre": null,
  "name": "Experiential Marketing Meet Up",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T17:00:00.000-05:00",
  "start_time": "2026-03-14T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 89922,
      "company": "The Deli",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2252433,
      "name": "Jessica Schneider",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Business Development Director",
      "image": {
        "alt_text": "Jessica Schneider",
        "credit": null,
        "url": "https://images.sxsw.com/DmHLkF9Wa6o_iJsJN9CutKpLNBY=/172x215:1035x1078/600x600/images.sxsw.com/48/8e3d9a73-2647-4dce-a966-3018d23ae43e/pcid-1638330"
      },
      "speaker_type": "Speaker",
      "details": "As Business Development Director at The Deli, Jessica Schneider specializes in expanding creative ecosystems and pioneering long-term client growth. 7+ years of experience in media and advertising, she bridges the gap between emerging market trends and impactful brand partnerships. Jessica is dedicated to evolving modern production models, ensuring brands stay ahead of cultural shifts through agile, story-driven experiential work.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78009,
      "company": "The Deli",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238961,
      "name": "Cia Mellegers",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Executive Producer/Head of Production",
      "image": {
        "alt_text": "Cia Mellegers",
        "credit": null,
        "url": "https://images.sxsw.com/kwpc8xSYJPizkZRQWlblWLCisNE=/600x600/images.sxsw.com/48/ff0847cc-26b2-c9b3-1d37-e0c01d129def/pcid-1265632"
      },
      "speaker_type": "Speaker",
      "details": "Cia Mellegers is a seasoned producer with a passion for bringing ambitious ideas to life. As Head of Production at The Deli, a Toronto-based company representing a talented roster of both film and experiential directors. In her role, Cia oversees a wide range of commercial campaigns, branded content, and large-scale activations.\nMost recently, she served as a lead producer on Canada’s participation at Hannover Messe 2025—the world’s largest advanced manufacturing trade fair—where she helped shape a bold national presence on the international stage.\nCia’s creative roots run deep: she has written and directed two short films, and previously founded and ran a DIY art gallery and event space. Her work is driven by communication, collaboration, and a love of tackling complex challenges.\n",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "3",
    "id": "V0419",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": null,
    "name": "Room 303",
    "parent_id": "V0403",
    "parent_venue_name": "JW Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "110 E 2nd St.",
      "lat_lon": [
        30.2645713,
        -97.743198
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "JW Marriott"
    },
    "root": {
      "id": "V0403",
      "name": "JW Marriott",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Join fellow creatives, artists, producers, and brand and agency leaders for an engaging meetup centred on experiential marketing and immersive experiences. Whether you're here to exchange ideas, find collaborators, or get inspired, this event is designed to spark meaningful connections. A fun, participant-led icebreaker will help kickstart the conversation.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Join fellow creatives, artists, producers, and brand and agency leaders for an engaging meetup centred on experiential marketing and immersive experiences. Whether you're here to exchange ideas, find collaborators, or get inspired, this event is designed to spark meaningful connections. A fun, participant-led icebreaker will help kickstart the conversation.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "EXPERIENTIAL MARKETING MEET UP",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}