Brand Strategy Workshop for Emerging Tech Companies
Summary
This workshop is focused on the strategic brand positioning of your innovative company and cutting-edge technology. We will be firmly situated on the market side of product-market fit. We will start by investigating your target market(s) and then your competitive set. Then we will work together to articulate the qualities of your company and technology that are differentiated and valuable to your next investor or client. All with the goal of helping your company to stand out in an unprecedented time of innovation.
- Format: Workshop
- Category: Workshop
- Event Type: panel
- Presented By: n/a
Contributors
- Samantha Wolfe
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162233",
"track": "Startups",
"focus_area": null,
"category": "Workshop",
"event_id": "PP1162233",
"event_type": "panel",
"format": "Workshop",
"genre": null,
"subgenre": null,
"name": "Brand Strategy Workshop for Emerging Tech Companies",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162233",
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T12:00:00.000-05:00",
"start_time": "2026-03-14T10:00:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 20034,
"company": "NYU Steinhardt School of Culture, Education, and Human Development",
"credential_types": [
"innovation"
],
"entity_id": 2008496,
"name": "Samantha Wolfe",
"speaker_types": [
"Speaker"
],
"title": "NYU Adjunct Professor",
"image": {
"alt_text": "Samantha Wolfe",
"credit": null,
"url": "https://images.sxsw.com/ByeOUGwTPCIdjgV3fFjokJeWuw8=/0x45:1099x1144/600x600/images.sxsw.com/48/2369c0da-3cec-4751-b96a-0824885cf2e9/pcid-922040"
},
"speaker_type": "Speaker",
"details": null,
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2190",
"indoor_outdoor": null,
"mixhalo_url": null,
"name": "Rio Grande Ballroom 2",
"parent_id": "V0353",
"parent_venue_name": "Courtyard Marriott",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "300 E 4th St.",
"lat_lon": [
30.2655533,
-97.7402274
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Courtyard Marriott"
},
"root": {
"id": "V0353",
"name": "Courtyard Marriott",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "This workshop is focused on the strategic brand positioning of your innovative company and cutting-edge technology. We will be firmly situated on the market side of product-market fit. We will start by investigating your target market(s) and then your competitive set. Then we will work together to articulate the qualities of your company and technology that are differentiated and valuable to your next investor or client. All with the goal of helping your company to stand out in an unprecedented time of innovation.",
"experience_level": "Beginner",
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "This workshop is focused on the strategic brand positioning of your innovative company and cutting-edge technology. We will be firmly situated on the market side of product-market fit. We will start by investigating your target market(s) and then your competitive set. Then we will work together to articulate the qualities of your company and technology that are differentiated and valuable to your next investor or client. All with the goal of helping your company to stand out in an unprecedented time of innovation.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "BRAND STRATEGY WORKSHOP FOR EMERGING TECH COMPANIES",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 954,
"name": "Entrepreneurship",
"created_at": "2016-11-04T11:44:27.960-05:00",
"updated_at": "2025-01-21T12:10:03.602-06:00",
"sort": "ENTREPRENEURSHIP",
"alpha": "E"
},
{
"id": 2545,
"name": "Monetization",
"created_at": "2025-01-21T20:43:25.789-06:00",
"updated_at": "2025-01-21T20:43:25.789-06:00",
"sort": "MONETIZATION",
"alpha": "M"
},
{
"id": 1094,
"name": "Branding",
"created_at": "2016-11-28T14:54:15.982-06:00",
"updated_at": "2022-02-14T12:07:45.213-06:00",
"sort": "BRANDING",
"alpha": "B"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Startups",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}