'Heated Rivalry' Effect: How LGBTQ+ Content Drives Culture
Summary
More than a gay hit, HBO’s “Heated Rivalry” is a massive phenomenon at the center of an unprecedented wave of LGBTQ+ content now shaping culture (think: “Stranger Things,” “The Hunting Wives”). It reflects the larger truth that queer is now mainstream, and that’s exactly how marketers need to think about LGBTQ+ content and consumers to seize a huge opportunity. Execs from GLAAD, Do The WeRQ, PrideNOW, and Mark Allen & CO. unpack this moment and present new data for brands, as the time is now to pivot to queer storytelling.
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Contributors
- Graham Nolan
- Meghan Bartley
- Mark Pasetsky
- R. Kurt Osenlund
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