Eternal Icons: Tetris, Sonic & The Art of Timeless Play

Event ID: PP1162238

Tue, Mar 17, 2026 | 4:30 PM - 5:30 PM

Venue: Waller Ballroom D (Austin Marriott Downtown)

View on Official SXSW

Summary

Some stories never fade—they evolve. This session explores how iconic franchises like Tetris and Sonic continue to shape culture and spark creativity. Maya Rogers, President & CEO of Tetris, and Shuji Utsumi, President & COO of SEGA, share how legacy IP adapts to new generations and drives innovation. Moderated by Greg Off, a 20-year game industry veteran and CEO of creative agency Off Base, this panel dives into the enduring power—and future—of beloved entertainment worlds.

Contributors

Raw Event JSON

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