Filmmakers to Creators: Crowdfunding & Community Masterclass

{
  "id": "PP1162240",
  "track": "Film & TV",
  "focus_area": null,
  "category": "Workshop",
  "event_id": "PP1162240",
  "event_type": "panel",
  "format": "Workshop",
  "genre": null,
  "subgenre": null,
  "name": "Filmmakers to Creators: Crowdfunding & Community Masterclass",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162240",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T12:00:00.000-05:00",
  "start_time": "2026-03-14T10:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Filmmakers to Creators: Crowdfunding & Community Masterclass",
    "credit": null,
    "url": "https://images.sxsw.com/aNtUYZ9y2irqTa1Q5geLsqKeumc=/950x633/images.sxsw.com/187/3e41044c-30c9-8747-37fa-d97b532ab8d2/pp1162240"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 77942,
      "company": "Greenlight Yourself",
      "credential_types": [
        "filmtv"
      ],
      "entity_id": 2238894,
      "name": "Justin Giddings",
      "speaker_types": [
        "Speaker"
      ],
      "title": null,
      "image": {
        "alt_text": "Justin Giddings",
        "credit": null,
        "url": "https://images.sxsw.com/z0PGsv-bYahRo8DIREuzHsN7wyI=/600x600/images.sxsw.com/48/efc73f5a-8d82-3695-4800-fca11701f35d/pcid-656121"
      },
      "speaker_type": "Speaker",
      "details": "Justin Giddings is an award-winning actor, writer, and director who got sick and tired of waiting for permission to be creative. Despite success as an actor on shows like Shameless, Nashville, Pretty Little Liars, and General Hospital, Justin decided to get behind the camera. His first two shorts played at over 100 film festivals around the globe, winning multiple awards and best-ofs and gaining distribution and development deals with Gaiam TV and Gunpowder & Sky.\r\rWhile he continues to work as a writer and director, Justin also has the distinction of being the Kickstarter Guy, the #1 crowdfunding coach for filmmakers. He's coached over 350 clients, helped raised $12+ million, and has a 97% success rate. He's an official Kickstarter Expert, a Forbes Business Coach, and regularly teaches with organizations such as Film Independent. The empowerment of a filmmaker to totally control their creative expression in the world continues to drive Justin's coaching and educational work.",
      "links": {},
      "type": "person"
    },
    {
      "id": 48061,
      "company": "4WT Media",
      "credential_types": [
        "filmtv"
      ],
      "entity_id": 2203602,
      "name": "John Trefry",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Executive Producer",
      "image": {
        "alt_text": "John Trefry",
        "credit": null,
        "url": "https://images.sxsw.com/FFIngPX8q6PnhPRQsXCfR-GYhnw=/600x600/images.sxsw.com/48/8e63fd9b-ba28-4ecd-6eb2-ba65a97f6992/pcid-618947"
      },
      "speaker_type": "Speaker",
      "details": "John Trefry is an award-winning producer, creative executive, and founder of 4WT Media—a premium content studio operating at the intersection of storytelling, strategy, and scale. He has produced original series for NBCUniversal and Paramount, led creative campaigns for Netflix, Google, and ZipRecruiter, and his films have premiered at SXSW, Tribeca, and Raindance. His work features talent including Tatiana Maslany, Joe Keery, and Maika Monroe, and has reached global audiences via platforms like HBO. A frequent speaker at SXSW, NYU, and Kickstarter, John is a recognized voice on crowdfunding, creator-led campaigns, and hybrid distribution models that empower filmmakers to build sustainable, audience-driven careers.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2191",
    "indoor_outdoor": null,
    "mixhalo_url": null,
    "name": "Guadalupe",
    "parent_id": "V0353",
    "parent_venue_name": "Courtyard Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "300 E 4th St.",
      "lat_lon": [
        30.2655533,
        -97.7402274
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Courtyard Marriott"
    },
    "root": {
      "id": "V0353",
      "name": "Courtyard Marriott",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "What happens when filmmakers stop pitching to gatekeepers and start building their own audiences? They become creators—turning fans into financiers and evangelists. In this hands‑on workshop you'll dissect two campaigns that blew past their goals. You'll see the exact blueprint: pre-launch email lists, social teasers, personal stories, assembling a volunteer team, and designing a campaign video and page with eye-popping visuals. Leave with tactical takeaways you can apply to your projects immediately to build your strategy, craft your narrative, and turn backers into lifelong fans.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "What happens when filmmakers stop pitching to gatekeepers and start building their own audiences? They become creators—turning fans into financiers and evangelists. In this hands‑on workshop you'll dissect two campaigns that blew past their goals. You'll see the exact blueprint: pre-launch email lists, social teasers, personal stories, assembling a volunteer team, and designing a campaign video and page with eye-popping visuals. Leave with tactical takeaways you can apply to your projects immediately to build your strategy, craft your narrative, and turn backers into lifelong fans.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "FILMMAKERS TO CREATORS: CROWDFUNDING & COMMUNITY MASTERCLASS",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2545,
      "name": "Monetization",
      "created_at": "2025-01-21T20:43:25.789-06:00",
      "updated_at": "2025-01-21T20:43:25.789-06:00",
      "sort": "MONETIZATION",
      "alpha": "M"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Film & TV track sponsored by Crunchyroll",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}