How to Build AI-First Products: Models, Memory, Mastery

Event ID: PP1162317

Tue, Mar 17, 2026 | 4:30 PM - 5:30 PM

Venue: Salon AB (JW Marriott)

View on Official SXSW

Summary

AI is reshaping how we build software products—from conversational UX to fast-evolving AI models that can upend product roadmaps and even entire products. In this session, a leading product exec and a Wharton AI expert share how to design products powered by large language models. You'll learn how AI is reshaping product roles, what it takes to build with ever-evolving models, and why great UX now means thinking in conversations, not clicks.

Contributors

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