Music Nostalgia: The Secret Weapon in Modern Advertising

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      "name": "Jumee Park",
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      "details": "Jumee Park currently serves as the SVP of Creative Synch and Licensing at iconic, a position held since August 2024. Prior to this role, Jumee was the SVP of Film/TV Music at Downtown Music Publishing from January 2020 to August 2024, managing substantial publishing administration services for nearly 2 million songwriters and over 5 million copyrights. Jumee's extensive experience also includes roles at Downtown Music Holdings, Domino Recording Company, Agoraphone Music Direction, ASCAP, Sesame Workshop, iCast, and American Public Television. Educational qualifications include an MBA in Marketing from NYU Stern School of Business and a BA in English from Oberlin College.",
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      "name": "Eric Shaw",
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      "details": "Eric Shaw is Vice President of the Commercial Music Group at Sony/ATV Music Publishing (and formerly EMI Music Publishing), where for over ten years he has been responsible for pitching songs and negotiating licensing opportunities for Sony/ATV’s over 4 million copyrights in everything from broadcast advertising to video games to singing plush toys (and many other media in between).  Previously, Eric has been a music supervisor on dozens of TV commercials, a working drummer in too many bands, an invited guest speaker to numerous conferences and events, and a snooty record store manager.",
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      "name": "Amanda Levine",
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      "details": "She's uniquely qualified as someone who has spent her entire career negotiating music sync licensing and brand partnerships for global brand clients. Much of this work has incorporated artist nostalgia within the creative ideation process and campaign executions, so she's specifically qualified to touch on the impact of nostalgia in marketing.",
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  "description": "Brands are increasingly turning to beloved songs and artists from the past to craft compelling narratives that resonate across generations. We’ll examine the symbiotic relationship between marketers, musicians, and music companies, showcasing how this approach revitalizes classic tracks while providing new revenue streams and exposure for artists and alternately, how advertisers creatively leverage nostalgia to boost sales and reinforce brand identity and cultural relevance. We'll discuss past campaigns and illuminate why this remains such an effective and enduring storytelling strategy.",
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  "long_description": "Brands are increasingly turning to beloved songs and artists from the past to craft compelling narratives that resonate across generations. We’ll examine the symbiotic relationship between marketers, musicians, and music companies, showcasing how this approach revitalizes classic tracks while providing new revenue streams and exposure for artists and alternately, how advertisers creatively leverage nostalgia to boost sales and reinforce brand identity and cultural relevance. We'll discuss past campaigns and illuminate why this remains such an effective and enduring storytelling strategy.",
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  "sort": "MUSIC NOSTALGIA: THE SECRET WEAPON IN MODERN ADVERTISING",
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