I’m Not Creative (And Other Lies We Tell Ourselves)

Event ID: PP1162388

Tue, Mar 17, 2026 | 3:00 PM - 5:00 PM

Venue: Rio Grande Ballroom 1 (Courtyard Marriott)

View on Official SXSW

Summary

In a world where AI tools can generate logos, write copy, and compose music in seconds, what does creativity look like for the rest of us—especially those who don’t carry a “creative” title? This workshop is for the engineers, strategists, analysts, producers, and anyone else who’s ever said, “I’m not creative.” Through a series of provocative exercises and hands-on prompts, we’ll explore how creativity is evolving beyond traditional mediums—into product flows, systems thinking, code, and prompt design.

Contributors

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