A Guide to the SXSW 2026 XR Experience

{
  "id": "PP1162400",
  "track": "Film & TV",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162400",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "A Guide to the SXSW 2026 XR Experience",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T15:30:00.000-05:00",
  "start_time": "2026-03-13T14:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "A Guide to the SXSW 2026 XR Experience",
    "credit": null,
    "url": "https://images.sxsw.com/q3V4wkGPRdC3ua95L_DoZ7j_ZlQ=/950x633/images.sxsw.com/187/728c825d-6d19-62be-2754-d53b0ba9adf0/pp1162400"
  },
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 24720,
      "company": null,
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2022241,
      "name": "Simone Kliass",
      "speaker_types": [],
      "title": "Co-founder and board member",
      "image": {
        "alt_text": "Simone Kliass",
        "credit": null,
        "url": "https://images.sxsw.com/KuKr_6pgWoN06gX3o3E93pkWELo=/600x600/images.sxsw.com/48/c337a179-9567-30cb-c16e-91dc4861b8d6/pcid-1022296"
      },
      "speaker_type": "Speaker",
      "details": "Simone Kliass works at the intersection of innovation and human connection as a speaker, curator, mentor, voice artist, and immersive media specialist. This year, she returns to SXSW with the session A Guide to the XR Experience, joins the SP House AI & Tech curation team, and serves as an SXSW mentor for the seventh time.\r\rA co-founder and board member of the Brazilian Association of Extended Reality (XRBR), Simone previously served as VP of the Audio and Voice Committee at IAB Brasil and chaired its XR, Games, and Metaverse Committee. She speaks internationally on human-centered innovation and advises global organizations on the cultural and narrative implications of emerging technologies.\r\rA seven-time Voice Arts Award winner, Simone also narrates global campaigns and immersive experiences, including the Portuguese version of a Primetime Emmy-winning production recognized for Outstanding Innovation in Interactive Media.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78705,
      "company": "ARVORE",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2239672,
      "name": "Rodrigo Terra",
      "speaker_types": [],
      "title": "Cofounder and CTE",
      "image": {
        "alt_text": "Rodrigo Terra",
        "credit": null,
        "url": "https://images.sxsw.com/dQccWMszx922B7AuIEh_cT2TD0U=/600x600/images.sxsw.com/48/cade8d84-7bb5-dbb8-3e28-da5ef8349623/pcid-1059704"
      },
      "speaker_type": "Speaker",
      "details": "Rodrigo Terra is an entrepreneur with over 15 years in Broadcast and Cinema. He co-founded the award-winning studio ARVORE, known for XR games like \"Pixel Ripped 1989,\" \"Pixel Ripped 1995,\" and the Emmy-winning \"The Line.\" \"YUKI,\" another ARVORE title, was showcased at SXSW 2023 and nominated for the D.I.C.E. Awards. As President of ABRAGAMES, Terra has been pivotal in advocating for Brazilian gaming, leading to a prominent role at Gamescom Latam and contributing to Brazil's new videogames bill. Terra is also a founder and advisor at XRBR and a member of the Academy of Television Arts and Sciences. He fosters global attention to Brazilian developers, enhancing indie and major studios. His leadership elevates Brazil's position in the global XR and videogames industry.",
      "links": {},
      "type": "person"
    },
    {
      "id": 30359,
      "company": "Fat Red Bird and Pocket Dimension",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2052693,
      "name": "Gaelle Mourre",
      "speaker_types": [],
      "title": "Founder and Co-Founder",
      "image": {
        "alt_text": "Gaelle Mourre",
        "credit": null,
        "url": "https://images.sxsw.com/5a782-zWFzN5v__JjSZpg_EmJ7A=/600x600/images.sxsw.com/48/5b612a00-75c1-811a-42b7-1a1aa93e1970/pcid-724007"
      },
      "speaker_type": "Speaker",
      "details": "Gaëlle is a film and TV writer, director, and an immersive creator and producer.\n \nHer projects have been in official selection at festivals such as Sundance, SXSW, and the Venice Biennale. She is a BAFTA Connect member and a 2022 Berlinale Talent. In 2021 she was awarded « Most Promising Creator » at Stereopsia and in 2022 her project (Hi)Story of a Painting : The Light in the Shadow won the Special Jury Recognition for Immersive Storytelling at SXSW. \n\nGaëlle’s projects have been optioned by studios such as Newen, and she is currently working on a number of new long form projects. \n",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2449",
    "indoor_outdoor": null,
    "name": "Next Stage (Manchester Ballroom)",
    "parent_id": "V1468",
    "parent_venue_name": "Fairmont",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "101 Red River St.",
      "lat_lon": [
        30.2620982,
        -97.7381959
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Fairmont"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V1468",
      "indoor_outdoor": null,
      "name": "Fairmont",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Step into the future with three XR and SXSW veterans as they pull back the curtain on the special 10th anniversary edition of the XR Experience, a SXSW highlight since 2016. Deep dive into cutting-edge immersive tech, storytelling, and AI innovations. Gain exclusive insights into this year’s standout projects and discover how XR and AI are reshaping industries like entertainment, healthcare, retail, and education. Whether you’re a first-timer or a seasoned attendee, learn how to make the most of your time at the exhibition and connect with creators and industry leaders.",
  "experience_level": "Intermediate",
  "accessibility": [
    "American Sign Language",
    "Closed captioned",
    "High sensory experience"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": true,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": true,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": true,
  "live": false,
  "long_description": "Step into the future with three XR and SXSW veterans as they pull back the curtain on the special 10th anniversary edition of the XR Experience, a SXSW highlight since 2016. Deep dive into cutting-edge immersive tech, storytelling, and AI innovations. Gain exclusive insights into this year’s standout projects and discover how XR and AI are reshaping industries like entertainment, healthcare, retail, and education. Whether you’re a first-timer or a seasoned attendee, learn how to make the most of your time at the exhibition and connect with creators and industry leaders.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "GUIDE TO THE SXSW 2026 XR EXPERIENCE",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2039,
      "name": "Art",
      "created_at": "2018-02-09T18:41:27.091-06:00",
      "updated_at": "2022-02-14T12:08:03.635-06:00",
      "sort": "ART",
      "alpha": "A"
    },
    {
      "id": 2188,
      "name": "XR",
      "created_at": "2021-02-04T13:46:14.143-06:00",
      "updated_at": "2024-02-23T16:47:18.244-06:00",
      "sort": "XR",
      "alpha": "X"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Film & TV track sponsored by Crunchyroll",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}