Weird FTW: What Happens When Brands Zig While Others Zag
Summary
Big brands have big budgets, but scrappy brands win by embracing "weird"—something their larger counterparts can’t replicate. This session unites "CPG Avengers": founders, creative leaders, and brand stewards who've built fanatic communities from scratch. They're forging businesses with great scale and impact in record time. Hear how they're redefining the GTM playbook by inventing their own. We'll cover everything from cults to clubhouses to coffins. These experts shaped modern brand-building and will reveal unconventional strategies that continue to outmaneuver giants.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: n/a
Contributors
- Andy Pearson
- Andrew Benin
- Noah Simon-Waddell
- Jen Zeszut
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