The Fandom Force: How to Create a Fan-First Social Approach

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  "description": "Fandoms are powerful, passionate groups that drive culture and conversion. New Deloitte Digital research found that 75% of surveyed U.S. adults consider themselves part of a fandom, proving there’s ample opportunity for brands to connect with truly devoted fans. \n\nIn this session, Kenny Gold, Deloitte Digital’s Head of Social, Content and Influencer will be joined by Colie Edison, SVP & Chief Growth Officer of the WNBA, to explore how social-first brands can engage online fandoms, capitalize on their loyalty and build lasting relationships that go beyond the algorithm.",
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