Rock’s Biggest Promoter on the Future of Festivals

Event ID: PP1162451

Fri, Mar 13, 2026 | 9:00 PM - 10:00 PM

Venue: Capitol Ballroom E (Downright Austin)

View on Official SXSW

Summary

Rock fans are famously loyal. These fans don’t just attend festivals for a headliner, they come for the entire lineup. They know the small-font bands, have playlists ready, and pride themselves on discovering new acts. Danny Wimmer Presents and friends take you backstage to reveal how they sell out rock’s most popular festivals, including Louder Than Life, Welcome to Rockville, Aftershock, and more. It takes a helluva lot more than a killer lineup. It takes innovations uniquely suited to the genre that simplifies, personalizes, and rewards fans. Discover the tech shaping the future of rock.

Contributors

Raw Event JSON

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