Streaming Fraud: Where We Are and How it's Changing
Summary
Even after the first U.S. federal streaming fraud lawsuit in 2024, fraud and anomalous behavior remain major challenges. This panel explores recent developments, how AI is shaping both the problem and the solution, and who’s most impacted. We’ll share personal anecdotes, current case studies, and a ground-level view of how streaming fraud has evolved. We’ll also discuss what’s being done now (besides yelling into the void or shaking our fists at bots)
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: n/a
Contributors
- Tori Leche
- Kevin Rutherford
- Josiah Albertsen
- Andreea Gleeson
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162460",
"track": "Music",
"focus_area": null,
"category": "Panel",
"event_id": "PP1162460",
"event_type": "panel",
"format": "Panel",
"genre": null,
"subgenre": null,
"name": "Streaming Fraud: Where We Are and How it's Changing",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162460",
"reserved": false,
"date": "2026-03-18",
"end_time": "2026-03-18T12:30:00.000-05:00",
"start_time": "2026-03-18T11:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Music Badge",
"type": "music"
},
{
"name": "Platinum Badge",
"type": "platinum"
}
],
"contributors": [
{
"id": 78687,
"company": "UnitedMasters",
"credential_types": [
"music"
],
"entity_id": 2239654,
"name": "Tori Leche",
"speaker_types": [],
"title": "Senior Manager, Fraud Prevention",
"image": {
"alt_text": "Tori Leche",
"credit": null,
"url": "https://images.sxsw.com/YjPUNahfT766tx7cS0tNiPCVebY=/1x812:3067x3878/600x600/images.sxsw.com/48/67ac9bdb-56c4-4892-9266-37815a8a97a7/pcid-1096139"
},
"speaker_type": "Speaker",
"details": "Tori Leche is a versatile music industry professional with 8 years of experience in digital music distribution and a dual degree in Music Business/Management and Songwriting from Berklee College of Music. They also co-founded Pink Line Management, a boutique artist management company specializing in bespoke release plans and event planning. Tori currently works at UnitedMasters as the Senior Manager, Fraud Prevention. While they have successfully helped reduce artificial streaming at multiple distribution companies, Tori has also engaged with countless artists to educate them on how to avoid artificial streaming and protect their catalogs. Tori is passionate about helping independent artists succeed, which is why they approach fraud prevention with an education-forward mentality.",
"links": {},
"type": "person"
},
{
"id": 78686,
"company": "Billboard",
"credential_types": [
"music"
],
"entity_id": 2239653,
"name": "Kevin Rutherford",
"speaker_types": [],
"title": "Senior Charts/Data Analyst, Streaming Services & Rock",
"image": {
"alt_text": "Kevin Rutherford",
"credit": null,
"url": "https://images.sxsw.com/2PF4FdrWNr_CQxcJf1JKX1W1rBk=/0x0:318x318/600x600/images.sxsw.com/48/f132bfc7-dda6-4693-b45a-3238cba4916d/pcid-847821"
},
"speaker_type": "Speaker",
"details": "Kevin Rutherford is a senior charts/data analyst in Billboard's charts department, with a focus on streaming data, social media/short-form video services and the rock and alternative genres.",
"links": {},
"type": "person"
},
{
"id": 6875,
"company": "SiriusXM+Pandora",
"credential_types": [
"music"
],
"entity_id": 138628,
"name": "Josiah Albertsen",
"speaker_types": [],
"title": "Associate Director, Music Licensing",
"image": {
"alt_text": "Josiah Albertsen",
"credit": null,
"url": "https://images.sxsw.com/_qfTo1Pdtuuiztz6wEECQgBCFvI=/600x600/images.sxsw.com/48/fa94b20d-024d-48f0-9a51-85d020593c04/pcid-572348"
},
"speaker_type": "Speaker",
"details": "I'm the Associate Director of Music Licensing at SiriusXM+Pandora. I work with our label partners every day on any old content need that comes up. I'm the licensing team rep for the SXM+Pandora Product Org, and help lead our spin fraud and GenAI detection strategies. I’m the company's DDEX and MusicBiz Board Rep and Co-Chair the DDEX Spin fraud WG. I also speak at events like SXSW, MusicBiz, and MusicBizTrust & Safety. Former cofounder/CEO of Parallel (VR for music). I’ve been apart of many nonprofits and now help the Lake Merritt Institute improve Oakland’s iconic lake. (I also like rowing on the lake!)\n\nMy path began with indie labels, touring, managing bands, and managing/talent buying at a DIY venue with a cool disco ball—always surrounded by people who live for music.",
"links": {},
"type": "person"
},
{
"id": 30838,
"company": "Believe",
"credential_types": [
"filmtv",
"innovation",
"music"
],
"entity_id": 2053412,
"name": "Andreea Gleeson",
"speaker_types": [],
"title": "Strategic Advisor; Former CEO, TuneCore",
"image": {
"alt_text": "Andreea Gleeson",
"credit": null,
"url": "https://images.sxsw.com/mOsEQEbywsy-K5v-6mhvLMiAU4Q=/0x0:1920x1920/600x600/images.sxsw.com/48/2dee5126-7d55-4d81-a5c6-4b6ab85628d5/pcid-849336"
},
"speaker_type": "Speaker",
"details": "Andreea Gleeson is the former Chief Executive Officer of TuneCore, Strategic Advisory to Believe, and a leading innovator in the music industry. After years as an eCommerce pioneer, she joined TuneCore in 2015 as a member of the senior leadership team, rose to CEO in 2021, and has helped build TuneCore into one of the most dynamic and innovative companies in the music industry. Her support of independent artists has driven the implementation of leading-edge product & technology solutions and artist development programs, establishing TuneCore as the premier development platform for self-releasing artists. Since 2021, Andreea has been included in multiple Billboard Power Lists and, under her guidance as CEO, TuneCore was included in Fast Company’s list of the Most Innovative Companies in the music industry from 2023-2025.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2406",
"indoor_outdoor": null,
"name": "Capitol Ballroom FGH",
"parent_id": "V2427",
"parent_venue_name": "Downright Austin",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "710 E. 10th St.",
"lat_lon": [
30.2698058,
-97.7343172
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Global Stage @ Downright Austin Backyard"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V2427",
"indoor_outdoor": null,
"name": "Downright Austin",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 5 venue events]"
},
"description": "Even after the first U.S. federal streaming fraud lawsuit in 2024, fraud and anomalous behavior remain major challenges. This panel explores recent developments, how AI is shaping both the problem and the solution, and who’s most impacted. We’ll share personal anecdotes, current case studies, and a ground-level view of how streaming fraud has evolved. We’ll also discuss what’s being done now (besides yelling into the void or shaking our fists at bots)",
"experience_level": "Intermediate",
"accessibility": [
"Closed captioned"
],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": true,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Even after the first U.S. federal streaming fraud lawsuit in 2024, fraud and anomalous behavior remain major challenges. This panel explores recent developments, how AI is shaping both the problem and the solution, and who’s most impacted. We’ll share personal anecdotes, current case studies, and a ground-level view of how streaming fraud has evolved. We’ll also discuss what’s being done now (besides yelling into the void or shaking our fists at bots)",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "STREAMING FRAUD: WHERE WE ARE AND HOW IT'S CHANGING",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Music",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}