The Playbook: Viral Hits to Loyal Fandoms

Event ID: PP1162530

Sat, Mar 14, 2026 | 7:30 PM - 8:30 PM

Venue: Capitol Ballroom E (Downright Austin)

View on Official SXSW

Summary

It’s never been easier to get 10 million views—and never harder to turn that into a fan who buys a ticket. This advanced session breaks down how top artist teams use fan signals from short-form content to build brands that outlast trends. Hear real stories of how UGC patterns, platform data, and community insights drive visuals, merch, partnerships, and tours—turning virality into real demand. Expect honest lessons on what flops, what scales, and why every viral moment needs a long-term loyalty plan.

Contributors

Raw Event JSON

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