When AI Shops for You

Event ID: PP1162545
Fri, Mar 13, 2026 | 4:30 PM - 5:30 PM
Venue: Waterloo Ballroom 4-6 (Austin Marriott Downtown)
Summary

As AI agents begin to discover, recommend, and even purchase on behalf of consumers, the traditional path to purchase is being upended. This session explores the rise of agentic commerce and how it’s reshaping the consumer journey, from search and consideration to checkout. We’ll examine the infrastructure enabling these agents, the implications for brand visibility and trust, and how marketers, platforms, and technologists must adapt to stay relevant when AI shops for us.
Format: Panel
Category: Panel
Event Type: panel
Presented By: n/a
Contributors

Roger Zhu
Cheryl Guerin
Heather Stuckey
Caroline Giegerich
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