AI Killed Your Website Traffic (And What to do About it)
Summary
Marketing is experiencing its most significant disruption in 20 years. With 60% of searches resulting in no clicks and AI set to overtake traditional search by 2028, the old playbook is expired. From the creators of inbound marketing, join HubSpot CMO Kipp Bodnar and growth strategist Steph Smith for a special live recording of the podcast, “Marketing Against the Grain,” where they’ll unveil a new methodology to help businesses shift from controlling traffic to maximizing conversion, from providing answers to enabling actions, and from mass marketing to AI-personalization at scale.
- Format: Fireside Chat
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Contributors
- Steph Smith
- Kipp Bodnar
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