Plot Twist: Romance Authors Redefining Creator Success

Event ID: PP1162656

Mon, Mar 16, 2026 | 7:30 PM - 8:30 PM

Venue: Salon E (Hilton Austin Downtown)

View on Official SXSW

Summary

Romance as a genre transformed book publishing, but in an industry known for gatekeeping, this growth happened via indie authors & entrepreneurs in the creator economy. By building direct relationships with readers on platforms like Kindle, Patreon, BookTok, and internal email newsletters, these creators have scaled faster, marketed smarter, and reshaped book discoverability. This panel explores how creators and marketers across industries can apply these strategies to grow fanbases, monetize directly, and turn niche communities into powerful engines of cultural influence and business success.

Contributors

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