The Price of Influence: Why Undefined Value Kills Trust

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  "description": "Influencer marketing is booming, but no one can answer the most basic question: What is this actually worth? Creators are guessing. Agencies rely on gut checks. Brands spend millions with no clear sense of ROI. The result? A pricing vacuum that erodes trust across the entire ecosystem. \n\nThis session explores why the creator economy still lacks a standard for value, and what that's doing to credibility and performance. We'll look at how AI distorts signals and what it will take to rebuild a system where trust is the real currency. This is about the very soul of the economy we’re building.",
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