The Price of Influence: Why Undefined Value Kills Trust

Event ID: PP1162689

Fri, Mar 13, 2026 | 3:00 PM - 4:00 PM

Venue: Room 412 (Hilton Austin Downtown)

Summary

Influencer marketing is booming, but no one can answer the most basic question: What is this actually worth? Creators are guessing. Agencies rely on gut checks. Brands spend millions with no clear sense of ROI. The result? A pricing vacuum that erodes trust across the entire ecosystem. This session explores why the creator economy still lacks a standard for value, and what that's doing to credibility and performance. We'll look at how AI distorts signals and what it will take to rebuild a system where trust is the real currency. This is about the very soul of the economy we’re building.

Format: Core Conversation
Category: Core Conversation
Event Type: panel
Presented By: n/a

Contributors

Dylan Huey
Julio Cerne Chaves

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