F*ck Bauhaus: A Global Meetup to Recode Creative Work Meet Up

{
  "id": "PP1162738",
  "track": "Design",
  "focus_area": null,
  "category": "Core Conversation",
  "event_id": "PP1162738",
  "event_type": "panel",
  "format": "Core Conversation",
  "genre": null,
  "subgenre": null,
  "name": "F*ck Bauhaus: A Global Meetup to Recode Creative Work Meet Up",
  "presented_by": null,
  "publish_at": "2025-12-12T14:31:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T14:00:00.000-05:00",
  "start_time": "2026-03-18T13:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "F*ck Bauhaus: A Global Meetup to Recode Creative Work Meet Up",
    "credit": null,
    "url": "https://images.sxsw.com/2PJQFFIAWj0JNoZOJyzEtv3urUg=/950x633/images.sxsw.com/187/cf015a66-69c8-db49-5cd8-83200d22135a/pp1162738"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79830,
      "company": "Genosha",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2241071,
      "name": "Martin Rabaglia",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Martin Rabaglia",
        "credit": "Anahi Genari",
        "url": "https://images.sxsw.com/6yqAlAeNTABUj55kd5FJzalCSTc=/19x32:652x665/600x600/images.sxsw.com/48/ed90710a-5771-dca8-fb91-170e5bb63455/pcid-747996"
      },
      "speaker_type": "Speaker",
      "details": "Martín  Rabaglia  is a transdisciplinary creative technologist and strategist, crafting award-winning cultural-tech experiences for over 15 years in Buenos Aires. As CEO & Co‑founder of Genosha since 2016, he has led projects for global brands like Intel, Nissan, Disney, Pepsi, and Tulipán—merging narrative design with AI, VR/AR, and immersive storytelling. His leadership helped Genosha win Argentina’s first-ever Gold Lion for Innovation at Cannes Lions 2025, reinforcing his reputation as a leading force in Latin American creative tech.",
      "links": {},
      "type": "person"
    },
    {
      "id": 79811,
      "company": "RAPP Argentina",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2241052,
      "name": "Franco Luca",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Franco Luca",
        "credit": "Lucas Kirby",
        "url": "https://images.sxsw.com/2saC9aA4QvDTC0CSnFu95z7qmsA=/600x600/images.sxsw.com/48/6268a563-9d74-9791-719a-e4ef88212301/pcid-1304333"
      },
      "speaker_type": "Speaker",
      "details": "20 years of experience in the Advertising Industry. Specialized in the Digital Communication Business. \n\nNow leading RAPP Argentina, the Omnicom Group agency with a team deliberately diversified with creative, data, strategy, and tech experts working together across capabilities to understand clients' needs, delivering creative solutions for their business problems. \nHe's also leading Team × LATAM, the Omnicom Group agency for Mercedes-Benz.\n\nFranco is currently a Board Member of Interact Argentina, the Association that brings together agencies, consultants, and production houses of the digital ecosystem.\n\nHe led and founded Digitas Argentina, the digital agency of Publicis Groupe in 2018. He also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting all the agency brands in the country. For 2 years he led LiquidThread, the creative SBU of Publicis Media.\n\nFor 5 years he was the Digital Director in Human agency. He promoted local, regional, and global projects of social media, digital platforms, apps, and sites for brands such as The Coca-Cola Company, Moët Hennessy, Mondelēz, AB InBev, AXION energy, Puma, Nivea, Honda, Molinos Río de la Plata, Procter & Gamble, Motorola, and Danone.\n\nFranco also has a highly active role as a Jury Member in Creative Festivals, with a notable highlight at Cannes Lions 2023, where he served as an awarding jury member in the Creative Data category. He has also been a jury member at international, regional, and local festivals such as Effie, El Ojo de Iberoamérica, ECHO LATAM, The Caples Awards, +Digital, Obrar, and Lápiz de Oro.\n\nAlong with his career, he worked on projects awarded at several festivals: Cannes Lions, Effie, Diente, Lápiz de Oro, Ojo de Iberoamérica, El Sol, +Digital, ECHO, and Wave.\n\nPreviously in different positions, he went through Vulgaria agency, where he worked for L'Oreal, Renault, Havanna, ICBC, and started his career at Wunderman in 2006.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0520",
    "indoor_outdoor": null,
    "name": "Room 410",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "This is for designers, strategists, technologists, and creative misfits from around the world who refuse to let automation flatten our craft. We’ve designed a dynamic format: a built to spark real connection, fast idea exchange, and collective learning from every person in the room. Whether you want to reshape your creative code, challenge the algorithm, or just find your global crew this is your table.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "This is for designers, strategists, technologists, and creative misfits from around the world who refuse to let automation flatten our craft. We’ve designed a dynamic format: a built to spark real connection, fast idea exchange, and collective learning from every person in the room. Whether you want to reshape your creative code, challenge the algorithm, or just find your global crew this is your table.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "F*CK BAUHAUS: A GLOBAL MEETUP TO RECODE CREATIVE WORK MEET UP",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1320,
      "name": "Networking",
      "created_at": "2017-10-11T16:53:22.225-05:00",
      "updated_at": "2024-09-13T07:02:18.450-05:00",
      "sort": "NETWORKING",
      "alpha": "N"
    },
    {
      "id": 982,
      "name": "Design",
      "created_at": "2016-11-09T15:05:12.041-06:00",
      "updated_at": "2024-02-10T20:46:02.281-06:00",
      "sort": "DESIGN",
      "alpha": "D"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Design",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}