Authenticity vs. Deepfake: Who Validates What's Real?

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  "description": "With deepfakes and synthetic media on the rise, the line between real and fake is razor-thin. A recent UK/US study found that most consumers can’t identify AI-generated fakes - only 0.1% of participants could accurately distinguish real from fake content. So, Unico’s Tech Advisor, Davi Reis explores how identity verification methods are now more critical than ever to fight fraud, detect synthetic media, protect users, speed transactions, while also building trust in the post-truth era. What if authenticity becomes the ultimate currency?",
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  "long_description": "With deepfakes and synthetic media on the rise, the line between real and fake is razor-thin. A recent UK/US study found that most consumers can’t identify AI-generated fakes - only 0.1% of participants could accurately distinguish real from fake content. So, Unico’s Tech Advisor, Davi Reis explores how identity verification methods are now more critical than ever to fight fraud, detect synthetic media, protect users, speed transactions, while also building trust in the post-truth era. What if authenticity becomes the ultimate currency?",
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