10 Truths About Technology That Are Shaping Your Life
Summary
Every day, invisible systems shape your decisions, desires, attention, and identity, often without your awareness. This session uncovers 10 hidden truths about how algorithms, AI models, and digital platforms subtly reprogram human behavior. Through real-world examples and sharp analysis, this talk explores how technology influences us psychologically and culturally, and what we can do to remain conscious, critical, and truly in control.
- Format: Core Conversation
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- Presented By: n/a
Contributors
- Marcel Nobre
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