Moderate Consumption is the New Cool

Event ID: PP1162841

Fri, Mar 13, 2026 | 4:30 PM - 5:30 PM

Venue: Salon E (Hilton Austin Downtown)

View on Official SXSW

Summary

In an era of overstimulation and abundance, how can brands position themselves between pleasure and responsibility? This panel brings together leaders from beverages and food to discuss how moderation can become more than a corporate message — a cultural movement. From alcohol to sugar, the conversation explores how industries are reshaping narratives of enjoyment without excess.

Contributors

Raw Event JSON

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