The De-brief: Rethinking the Brand–Creator Relationship

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  "name": "The De-brief: Rethinking the Brand–Creator Relationship",
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      "details": "Jenna Palek is a digital creator, entrepreneur, and community-builder redefining connection in the online and offline world. She rose to prominence after going viral in 2020, landing a role at TikTok and launching her now-national brand, Fun On Weekdays (FOW). Through FOW and her fitness-wellness series Barre to Brunch, Jenna has created immersive event experiences that bring her digital audience together IRL. Known for her relatability and authenticity, she’s built a powerful community of young women and has become a trusted voice for brands and followers alike.",
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      "details": "With five years of experience at WeightWatchers, I’ve grown from a content creator into a leader in influencer marketing, driving impactful campaigns that connect authentically with audiences. Before entering the industry, I was a stay-at-home mom who immersed herself in digital culture, learning the language of the internet and honing an instinct for what resonates online. My journey from self-taught digital native to strategic marketer reflects a deep understanding of content, community, and the evolving media landscape.",
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  "description": "This session explores the cultural phenomenon of “the debrief” in creator-brand collaboration. Industry experts in creator partnerships and branded content strategy will discuss how brands can rethink outdated briefing processes, focusing on building trust, embracing transparency, and creating content that fits naturally into creators' lives. Attendees will gain fresh insights on working with creators authentically, moving away from rigid briefs, and integrating brands seamlessly into their content.",
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