The Art of Story Telling Through Creative Tech in Ireland

{
  "id": "PP1162916",
  "track": "Film & TV",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162916",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "The Art of Story Telling Through Creative Tech in Ireland",
  "presented_by": "Global Ireland",
  "publish_at": "2026-03-04T13:03:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T15:30:00.000-05:00",
  "start_time": "2026-03-14T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 106372,
      "company": "United Talent Agency",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278056,
      "name": "Caroline Wilson",
      "speaker_types": [
        "Speaker"
      ],
      "title": "UTA Entertainment & Culture Marketing",
      "image": {
        "alt_text": "Carolina Wilson",
        "credit": null,
        "url": "https://images.sxsw.com/XvXacNbeOAJJWMf7UidHOkKDCwY=/600x600/images.sxsw.com/48/996319c4-24f2-e1a1-bbc3-3bd045a109f7/pcid-1656577"
      },
      "speaker_type": "Speaker",
      "details": "With experience working in media, tech, TV, agency, influencer and web3 startup environments, Caroline is passionate about helping brands connect deeply with fans through entertainment partnerships and strategies. She has created award-winning brand experiences for global Auto, Tech, CPG, Fashion & Entertainment clients, with one of her favorites being a limited-run, multi-city pop-up experience for the hit show \"Schitt's Creek\" with exclusive sponsor State Farm. Originally from Ireland, Caroline spent her formative years in North Texas and a 2-year stint in NYC before becoming a seasoned Angeleno, where she currently lives with her two awesome daughters.",
      "links": {},
      "type": "person"
    },
    {
      "id": 106371,
      "company": "Tailored Films",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278055,
      "name": "Ruth Treacy",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Producer ",
      "image": {
        "alt_text": "Ruth Treachy",
        "credit": null,
        "url": "https://images.sxsw.com/53WjHt5NWFTH5Lrj3yoU8XuycWU=/600x600/images.sxsw.com/48/29df1f80-b7c1-367e-9f77-9a4c95a2ae6f/pcid-1656572"
      },
      "speaker_type": "Speaker",
      "details": "Ruth Treacy is an award-winning Irish producer, director and co-founder of Tailored Films,  the Dublin-based company she established with film school colleague Julianne Forde almost twenty years ago. The company has produced eight international feature films and over fifteen TV drama series. ‘Team Tailored’ is made up of eight staff members and is one of Ireland’s leading production companies. Its vision is to produce bold, edgy stories, underpinned by a strong societal message. \rRuth’s recent producing credits include the Oscar, BAFTA and Golden Globe nominated 'The Apprentice' (directed by Ali Abbasi) and the BIFA and Fantastic Fest-winning 'Bring Them Down' (directed by Christopher Andrews). \rUpcoming releases include Damian McCarthy's 'Hokum', a co-production with Image Nation and Spooky Pictures which stars Adam Scott and was acquired by Neon. The film is due for release on May 1st, 2026. \rShe is a former EFP Producer on the Move (2021), a graduate of EAVE and Screen Leaders, a member of the European Film Academy and the European Producers Club. \r",
      "links": {},
      "type": "person"
    },
    {
      "id": 106370,
      "company": "Enteprise Ireland",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278054,
      "name": "Amy Hahn",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Svp Physical Production",
      "image": {
        "alt_text": "Amy Hahn",
        "credit": null,
        "url": "https://images.sxsw.com/kNBHOv8oTLGFtxNSekK35-1T8t8=/600x600/images.sxsw.com/48/93d1926e-2a39-dc51-dae7-b66ba3105158/pcid-1656568"
      },
      "speaker_type": "Speaker",
      "details": "Amy Hahn - SVP, Physical Production MGM Scripted Television – Amy is a seasoned Senior Production Executive and Producer with over 20 years of experience in both scripted and unscripted television. She is from New Orleans, where she began her entertainment career in theater and live events, eventually moving to Los Angeles and pulling back the curtain to see how the TV sausage is made. With MGM, she has managed acclaimed titles such as The Handmaid’s Tale, Wednesday, Vikings: Valhalla, Fargo, Shark Tank and The Voice. She is grateful for her current role with Amazon MGM Studios which gives her the opportunity to continue to lead award-winning premium television projects through production, from development to network delivery.",
      "links": {},
      "type": "person"
    },
    {
      "id": 106369,
      "company": "Elephant Goldfish",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278053,
      "name": "Deborah Doherty",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Managing Director",
      "image": {
        "alt_text": "Deborah Doherty",
        "credit": null,
        "url": "https://images.sxsw.com/TJ9ARr9TTFP-NCXoJKuyKBXFzag=/124x458:1127x1461/600x600/images.sxsw.com/48/cae14207-472f-4e28-864d-bbb2d0137c8c/pcid-1656561"
      },
      "speaker_type": "Speaker",
      "details": "Deborah has over 25 years of experience in the media and entertainment industry. Starting in audio production in London in the 2000s, she joined Windmill Lane in 2005 and oversaw significant growth and expansion in the company’s audio division, before taking on fuller management responsibilities across the studio.\rAs a leader, business developer, and executive producer, Deborah excels in fostering strong, collaborative relationships with clients.\rShe is highly active in the wider media and entertainment sector being a regular participant at creative and film festivals and events, actively promoting initiatives with industry organisations. Deborah has recently been appointed to the board of Women in Film and Television, Ireland.\r",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V2194",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": null,
    "name": "Marlow",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "700 E. 6th St.",
      "lat_lon": [
        30.2663066,
        -97.7358631
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Marlow"
    },
    "root": null,
    "events": "[omitted 5 venue events]"
  },
  "description": "AI is transforming work fast, but humans aren’t always keeping pace. Change rarely stalls on technology; it stalls when people lack clarity, safety, or inclusion. This panel, led by Workhuman, gets practical about the culture mechanics behind transformation. We’ll explore how to gain AI’s speed and scale while amplifying human strengths, build alignment during change, and use everyday signals to measure new ways of working. Expect candid stories, real tradeoffs, and a playbook for keeping humans at the center.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "AI is transforming work fast, but humans aren’t always keeping pace. Change rarely stalls on technology; it stalls when people lack clarity, safety, or inclusion. This panel, led by Workhuman, gets practical about the culture mechanics behind transformation. We’ll explore how to gain AI’s speed and scale while amplifying human strengths, build alignment during change, and use everyday signals to measure new ways of working. Expect candid stories, real tradeoffs, and a playbook for keeping humans at the center.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "ART OF STORY TELLING THROUGH CREATIVE TECH IN IRELAND",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Film & TV",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": {
    "id": 2244861,
    "type": "brand",
    "name": "Ireland House",
    "company_headline": "Ireland House returns to SXSW. Join us in Marlow on 13-14 March and meet Irish entrepreneurs, creatives, and industry leaders for expert-led panels, networking opportunities, music, and mixers. ",
    "company_bio": "Ireland House at SXSW is a collaboration between the Department of Foreign Affairs and Trade, Enterprise Ireland, IDA Ireland, and Screen Ireland.",
    "location": "Marlow at 700 E 6th St",
    "logo_url": "https://images.sxsw.com/q6wHIfTcLVa05uobW_OrAhTbtTU=/0x0:1080x1080/950x950/images.sxsw.com/192/bdf0f0c6-34ad-409d-83c3-94d26ecfe990/SalesClient-8542",
    "image_url": "https://images.sxsw.com/lMkNK9GteJO8WjnQCqPN6BJ_bF4=/0x504:1279x1357/950x634/images.sxsw.com/193/01a40ddc-7874-4c40-a442-c89dc70a502e/SalesClient-8542",
    "events": "[omitted 6 related events]"
  }
}