From Podcasts to Radio: Unlocking Scaled Audio with Modern Attribution
Summary
Radio ad measurement has advanced far beyond traditional metrics, following the path podcasting paved first. As pixel-based attribution reshaped marketer expectations, offline audio is getting a fresh look. This panel explores how radio measurement is becoming smarter, more connected, and more accountable. Leaders from Podscribe, Right Side Up, Gusto, and ESPN will share how context, attention, and cross-platform signals are redefining success—and what marketers need to know to navigate today’s audio landscape.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: Podscribe
Contributors
- Lindsay Shaw
- Steve Politziner
- David De Rosa
- Matt Drengler
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162942",
"track": "Brand & Marketing",
"focus_area": null,
"category": "Panel",
"event_id": "PP1162942",
"event_type": "panel",
"format": "Panel",
"genre": null,
"subgenre": null,
"name": "From Podcasts to Radio: Unlocking Scaled Audio with Modern Attribution",
"presented_by": "Podscribe",
"publish_at": "2026-02-13T14:13:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162942",
"reserved": false,
"date": "2026-03-13",
"end_time": "2026-03-13T12:30:00.000-05:00",
"start_time": "2026-03-13T11:30:00.000-05:00",
"message": null,
"image": {
"alt_text": "From Podcasts to Radio: Unlocking Scaled Audio with Modern Attribution",
"credit": null,
"url": "https://images.sxsw.com/X24qhyzAWsSsDWj3ypEYIh_eiX8=/950x633/images.sxsw.com/187/6cd7547f-337b-c2a8-64f6-d881032ae945/pp1162942"
},
"credentials": [
{
"name": "Music Badge",
"type": "music"
},
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
},
{
"name": "Film & TV Badge",
"type": "filmtv"
}
],
"contributors": [
{
"id": 93534,
"company": "Right Side Up",
"credential_types": [
"filmtv",
"innovation",
"music"
],
"entity_id": 2256338,
"name": "Lindsay Shaw",
"speaker_types": [],
"title": "Director, Offline Marketing Practice",
"image": {
"alt_text": "Lindsey Shaw",
"credit": null,
"url": "https://images.sxsw.com/ftdsUEnDVjD61fpbnmTV49AErRI=/600x600/images.sxsw.com/48/f650f4ce-abd8-5846-bd44-14d39e15f753/pcid-1642822"
},
"speaker_type": "Speaker",
"details": "Lindsay Piper Shaw is a marketing leader with over a decade of experience scaling growth through offline channels. She has overseen hundreds of millions in media investment across podcasts, streaming, radio, and other offline formats, building performance-driven campaigns that deliver measurable, incremental business impact. Throughout her career, Lindsay has partnered with a wide range of companies—from high-growth disruptors like Lyft, Calm, and quip to household names including McDonald’s and P&G—to deliver measurable performance and long-term brand impact. As Director of the Offline Practice at Right Side Up, Lindsay leads at the intersection of strategy, systems, and execution—building the frameworks, teams, and processes that define what modern offline marketing looks like.",
"links": {},
"type": "person"
},
{
"id": 90415,
"company": "Good Karma Brands",
"credential_types": [
"filmtv",
"innovation",
"music"
],
"entity_id": 2252986,
"name": "Steve Politziner",
"speaker_types": [],
"title": "President",
"image": {
"alt_text": "Steve Politziner",
"credit": null,
"url": "https://images.sxsw.com/RazV07TQ_TxBwpmcMwu9_E4GMJs=/600x600/images.sxsw.com/48/347f8a12-b717-4538-4b3c-350fd8b73426/pcid-1638712"
},
"speaker_type": "Speaker",
"details": "Steve Politziner, a Lehigh University graduate, is President of Good Karma Brands (GKB) and has helped shape the company since its early days. Over nearly 30 years, he has played a key role in growing GKB from a small group of stations into a multi-platform sports media company reaching fans across radio, streaming, podcasts, video, social, and live events. Steve has led teams across sales, content, marketing, and operations — and spent a decade on-air — giving him a practical understanding of both audience and advertiser needs (fans and partners in GKB lingo). Today, he helps guide GKB’s long-standing and evolving partnership with ESPN as well as other strategic partners, while championing a culture centered on teammate growth and measured success with brands and agencies.",
"links": {},
"type": "person"
},
{
"id": 89044,
"company": "Gusto",
"credential_types": [
"filmtv",
"innovation",
"music"
],
"entity_id": 2251433,
"name": "David De Rosa",
"speaker_types": [],
"title": "Head of Paid Media",
"image": {
"alt_text": "David De Rosa",
"credit": null,
"url": "https://images.sxsw.com/IBbcMSPhIgS3ERv3wynSkEzEMmA=/600x600/images.sxsw.com/48/60dc03e1-e9a4-43fd-9e50-b22981c8e0b2/pcid-1637434"
},
"speaker_type": "Speaker",
"details": null,
"links": {},
"type": "person"
},
{
"id": 61528,
"company": "Podscribe.com",
"credential_types": [
"filmtv",
"innovation",
"music"
],
"entity_id": 2219463,
"name": "Matt Drengler",
"speaker_types": [],
"title": "Head of Partnerships",
"image": {
"alt_text": "Matt Drengler",
"credit": null,
"url": "https://images.sxsw.com/Xbdi8quvD5N2q9X1AaF8K0PrdOM=/600x600/images.sxsw.com/48/d2c1667b-e3af-361d-4130-40b802f479ff/pcid-811217"
},
"speaker_type": "Speaker",
"details": "Matt began his career as an electrical engineer specializing in sound, vibration, and robotics, and later earned an MBA from The Ohio State University with a focus on Marketing and Consumer Insights. He’s held roles spanning engineering and growth, including positions at General Electric and Staples. Matt brings a rare blend of technical rigor and go-to-market leadership. Today, Matt is Head of Partnerships at Podscribe, where he helps brands, agencies, and publishers unlock trustworthy, transparent measurement and attribution across the audio ecosystem.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2130",
"indoor_outdoor": null,
"name": "Waller Ballroom F",
"parent_id": "V2024",
"parent_venue_name": "Austin Marriott Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "304 E Cesar Chavez St.",
"lat_lon": [
30.2628298,
-97.74157
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Austin Marriott Downtown"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V2024",
"indoor_outdoor": null,
"name": "Austin Marriott Downtown",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 4 venue events]"
},
"description": "Radio ad measurement has advanced far beyond traditional metrics, following the path podcasting paved first. As pixel-based attribution reshaped marketer expectations, offline audio is getting a fresh look. This panel explores how radio measurement is becoming smarter, more connected, and more accountable. Leaders from Podscribe, Right Side Up, Gusto, and ESPN will share how context, attention, and cross-platform signals are redefining success—and what marketers need to know to navigate today’s audio landscape.",
"experience_level": "Intermediate",
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": false,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Radio ad measurement has advanced far beyond traditional metrics, following the path podcasting paved first. As pixel-based attribution reshaped marketer expectations, offline audio is getting a fresh look. This panel explores how radio measurement is becoming smarter, more connected, and more accountable. Leaders from Podscribe, Right Side Up, Gusto, and ESPN will share how context, attention, and cross-platform signals are redefining success—and what marketers need to know to navigate today’s audio landscape.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "FROM PODCASTS TO RADIO: UNLOCKING SCALED AUDIO WITH MODERN ATTRIBUTION",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Brand & Marketing",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}